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16 Feb In a large company it is common to have an amazing division of responsibilities, covering many business units. e.g. The website is built using groups of designers, usability experts, developers, IT infrastructure people, and there is input from marketing, product managers, legal, etc. Marketing might want to change the branding and want a new domain name. Legal will be obsessed with brand protection and make it hard for others to link to the site unless the brand name is followed by the R or TM symbol. IT may have their own reasons for 302ing the home page to some inner page or meta refreshing it to another. The usability people might disagree with the SEO suggestion that having a list of repeating words e.g. London real estate, London Doctors, London Plumbers etc is not a good user experience. You get the picture. Have you been in such an environment and how have you dealt with it?
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February 2008 While this is one of those $68 million questions with many complex answers, I will give you the simple one that will work in almost all situations.
If you do that, very few people will argue with you and the CEO will like you a lot more. It's not personal, it's just business.  Reply
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