Campaign Lab

I have a few questions about what kind of obstacles people experience when it comes to creating an online campaign? I guess the answers depends on the size and field of the business.

• Where is the biggest difficulty? Coming up with good ideas or realizing them?
  
• What kind of obstacles are there in each one of the two processes above?
  
• What kind of resources are available for making the process easier?
  
• How does the size of the business affect the ability to use interactive Internet campaigns as a marketing strategy?

Here's a little campaign we did for Murdoch University. Includes a pretty cool infinitely zoomable photo mosaic. Now that's a mouthful.

http://discover.marketunited.com/home.php

Promoting a zoo doesn't have to be the same old TV commercial with animals roaming around to the sound of some catchy jingle.

Toronto Zoo produced this clever little microsite that has a music video of a cockroach rocking out with his roach buddies and a short flick of roaches doing all the stuff us humans do - milling about a squash court, chattin on the phone, giving a press conference ....what tha?

yeah - it's a little left of center, but the kids will love it...i. And heck, the Zoo's audience aren't stuck in front of the idiot box anymore - they're myspacing away the hours online.

In the recent Digital Marketing Awards in the category of "online single" BC Hydro took out the gold medal with this subtle banner ad highlighting the simplicity of saving power.

Being a marketer, i tend to be blind to these sort of banner ads, and it took me a while to work out how to pull the chain (must be child proof), but all told - quite clever and a non intrusive banner...

given the subtlety of the banner - not sure how many people would have got the message - would you?

Nissan's has launched a new "viral" campaign for their GT-R which was unveiled in at the 2007 Tokyo Motor Show.

The Black Mask Project, is a play on the black covering that has masked the Nissan Skyline GT-R's nose in the many "secret" photos of the car.

The campaign has been executed through a matrix looking website that contains videos of trucks carrying the GT-R's though streets of major cities around the world.

Sometimes attempts to be viral are just confusing (or too clever)...nothing about the campaign entices me to want a Skyline GT-R, but maybe i'm not the target market.



What do you think??