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Nissan's has launched a new "viral" campaign for their GT-R which was unveiled in at the 2007 Tokyo Motor Show.

The Black Mask Project, is a play on the black covering that has masked the Nissan Skyline GT-R's nose in the many "secret" photos of the car.

The campaign has been executed through a matrix looking website that contains videos of trucks carrying the GT-R's though streets of major cities around the world.

Sometimes attempts to be viral are just confusing (or too clever)...nothing about the campaign entices me to want a Skyline GT-R, but maybe i'm not the target market.



What do you think??