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In the recent Digital Marketing Awards in the category of "online single" BC Hydro took out the gold medal with this subtle banner ad highlighting the simplicity of saving power.

Being a marketer, i tend to be blind to these sort of banner ads, and it took me a while to work out how to pull the chain (must be child proof), but all told - quite clever and a non intrusive banner...

given the subtlety of the banner - not sure how many people would have got the message - would you?