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Promoting a zoo doesn't have to be the same old TV commercial with animals roaming around to the sound of some catchy jingle.

Toronto Zoo produced this clever little microsite that has a music video of a cockroach rocking out with his roach buddies and a short flick of roaches doing all the stuff us humans do - milling about a squash court, chattin on the phone, giving a press conference ....what tha?

yeah - it's a little left of center, but the kids will love it...i. And heck, the Zoo's audience aren't stuck in front of the idiot box anymore - they're myspacing away the hours online.