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18 Oct Ill start this off, since I didn't get a response in the other Q and A . Great to have you here Gypsy! I have always wondered the technicality behind this specific scenario: You have a site: www.furniturefactory.com You have lots of different kinds of furniture. Chairs, Desks, Tables etc. Your sight is also heavy with content on each page: www.furniturefactory.com/tables/blue_table.php www.furniturefactory.com/chairs/red_chair.php www.furniturefactory.com/desks/blue_desk.php So here in lies the goal. Increasing your ranking for your main landing page: www.furniturefactory.com/desks/blue_desk.php I have never tested this nor heard one way or the other but if your looking to use optimial interal linking which will increase www.peachfarm.com/desks/blue_desk.php 1. desks.furniturefactory.com/blue_desk_info.php OR: 2. www.furniturefactory.com/articles/blue_desk_info.php Keep in mind both pages have even more content, above and beyond the content found on the main landing page. The goal is to pass relevancy and weight through another section of relevant content on the site. Which facilitation you think will work better? Would the only benefit from the subdomain route be you could potentially get both: desks.furniturefactory.com/blue_desk_info.php www.furniturefactory.com/tables/blue_table.php indexed on the same front SERP? or does it pass link juice with this tactic as well.
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5.00 (Excellent) Vote:
January 15th Anytime you start using subdomains, you dilute the main domain's website. This is especially true since each subdomain is treated as its own entity to search engines. If you're wanting to sculpt how search engines view the content, then you could rel="nofollow" the navigational items for other products. For example, if you wanted to silo "desks" you would have domain.com/desks and make sure you rel="nofollow" "chairs" and " tables". The same would go for domain.com/desks/blue/. The only place where there would non be rel="nofollow" would be the navigation on your home page. Also, don't worry about folders (domain/folder/folder/folder), that's not going to change how Google looks at the URL – at least, not anymore.
In general, I stay away from subdomains all together unless I'm trying to build up those sites independently from each other.  Reply
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October 2007
Hullo… Holy crapola M8 – I am barely wanderin the new digs and away U go huh? Well, what the heck – fun stuff for one and all!! From where I am sitting I look at many things for a situation like that… certainly considerations to the internal linking structure, site architecture come into play for controlling PR effects, there is more to consider for me and that is, what U have already mentioned, passing ‘relevance’ I was recently writing about using ‘relevance’ concepts in SEO not simply nodal linking ones (PageRank for example); Point being that PR isn’t the only consideration IMO. There is also the process of tightening relevance along the way. I would build it out as such personally; Target; Blue Desk www.furniturefactory.com/index.html - is about the obvious core term ‘furniture’ www.furniturefactory.com/desks/index.html - is a category page about ‘desks’ www.furniturefactory.com/desks/blue-desks.html - is the ultimate target page So much like you were saying, establishing some relevance through the trail. Obviously then I would build out the link profiles on at least the home page and target page….. possibly the other page as well depending on the competitiveness of the target in question. I haven‘t really been a big fan of subDomains since the SEs have flip-flopped on how they treat them the last few years…. A Spammers paradise…. So I have used a directory structure approach where possible and it works fine …. Ultimately, one could rank a page either way, I simply find using the SD route to be a little stickier…. Reply
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October 2007 Brian, I am not sure if I fully understand your question, but if you are asking which one is better, personally I wouldnt go with either desks.furniturefactory.com/blue_desk_info.php or www.furniturefactory.com/articles/blue_desk_info.php I would go with www.furniturefactory.com/blue-desk-info.php Why? 1. subdomains are treated as separate domains. So every related category, would end up on a separate domain. 2. keeping in within the main site would make your site bigger, more related content. Google likey 3. I prefer dashes instead of underscores 4. Try to remove subcategories unless you have to have them for web organizational purposes. The deeper the content, the less relevant in googles eyes. If you have to use a category, make sure it is a main keyword associated with the products within... /desks/blue_desk.php That includes singular or plural. If more people search "desks" over "desk," use desks.AL posted the above I just brought it over. So the only reason I would even mention the subdomian is the potential benefit from the following siutation. A user types in Blue Desks into google. You could potentially get 2 listings for your site. One for this page: www.furniturefactory.com/desks/blue_desk.php and desks.furniturefactory.com/blue_desk_info.php on the first page of the SERPS. Also the main goal still is to increase the ranking for www.furniturefactory.com/desks/blue_desk.php Gypsy noted alot of this wouldnt be necessary if your not in a extremely competitive market, which is pretty much the case. I wouldnt even imagine doing something like this in the first place, however once you reach a content threshold (ie. www.furniturefactory.com/desks/blue_desk.php already has a ton of relevant content), noding out the site and internal linkage seems to be key. I am still curious how well relevance and page rank passes from a subdomain back to the main domain. Reply
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October 2007 Well, like I was saying, there have been some flip-flop on the treatment of them over the main engines... so I tend to avoid it unless it is a fairly seperate/independant area of the site... not merely for product categories per se.... As it makes sense basically..... Reply
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