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Many times when I talk about technical SEO aspects and Patents in particular, many people try to glean more than is actually there. People often think that the way to 2 rnaking Nirvana is contained within these documents.

I was talking about this the other day with a cohort and decided to post the conversation with some commentary;

The Magic Bullet - a chat with Bill Slawski

Reading technical aspects of search is very important - it's simply not a means to an end nor the path to salvation - the SEO caveat