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![]() | Web Design and Usability |
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Web design and usability is undoubtedly one of the crucial aspects to online marketing. We all know a a couple of site "tweaks" can make a world of difference. A group dedicated to sharing best practice or seeking advice from others. | |||||||||||
| Blog posts 1-1 of 1 02 Jun Today it seems as though there is a race for businesses to get online. Sure, there are templates that allow you to “fill in the blanks,” add a few stock photos and throw up a website real quick. This is the cheap way to do it, but what most businesses don’t realize is that when you use a template that thousands of other websites have used, you’re business is also seen as “cheap.” Your website should be custom designed with your customer in mind. You have spent time creating a brand and image for your company. Why destroy that brand with a website design that a thousand other people are also using? By doing so, you are sending out the message that you don’t want to be unique and that you are not better than your competitors. Choose a Website Designer that is Raising the Bar
Business Consulting – Creating the color palette, icons and other nomenclature specific to your business that will create an overall professional look for your company. Identity & Branding – Creating more than just business cards and letterhead, but also customized emails, newsletters and more. Information Architecture – Creating a solution that allows you to create an easy to use solution for the update and management of your website. Web & Graphic Design – Services that mesh your corporate identity with your online portrayal. Combining the components of your brand and identity into your web design creates harmony between your marketing materials and branding as a whole. Logo Design – The creation of your logo because your logo is your business’s face. This is how customers will identify with you. Business Collateral – Creating print material that corresponds with your website’s design and graphics. It should all work together cohesively and the right designer will help you to ensure just that. Marketing & Sales Material – Ensuring that every aspect of your website works with your marketing and sales material as well from your letterhead to other promotional items such as press releases, fact sheets, press kits, and more. Services Your Web Designer Should Provide An appealing header and logo that is easy for your customer to remember. High quality photographs that show off your location, products and property. A color scheme with aesthetic tones that convey an up-to-date view of your business. A professional website appearance that shows you are an authority in your industry. Browser compatibility that ensures all Internet users can view your site the way it was meant ...
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