I've recently opened a Facebook group for Hyve Up: what now? Manoj Jasra gave a few tips yesterday on this regard, which kinda left me wondering if I was on the right track.
My group had no real raison d'etre - purpose of being - no element that linked people together to form a group. So I really gave it a lot of thoughts, and finally came out with a structured idea:
1. From your company's DNA to your group's leitmotiv
Hyve Up has one unique feature: video interviews of Web 2.0 personalities. These videos are the main muses for my posts. I thought this could be a federating material.
2. Target
As an online discussion agent, my main activity is to participate to online discussions with other bloggers and offer new perspectives. Hyve Up is Web 2.0 focused, so my main targets are all Web 2.0 interested bloggers.
3. Group activity
Members of the group are not just here to say that they belong to a group. A group has to act like some kind of app that facilitates interactions in between the members of the group. For the Hyve Up group, members will be invited to watch a video of a Web 2.0 personality posted on the group's page, write about it on their blog, share their posts on the group's page, and find other members with similar approaches on this same page again.
4. The structure
A new video will be posted once every two weeks. A message will be sent to all the members of the group to invite them to watch the video and write about it.
Members will use the posted item feature (enabled for all members to use) to post what they wrote.
Fresh content always shows on top of the posted item box, making it more easy to find live discussions.
5. A general truth about blogging and why bloggers will want to be members
That's a little delicate to talk about this, but we know that even top bloggers sometimes don't know what to write about and just write anything just to keep their content fresh. Being a member of the group is a guarantee that once every two weeks (it'll hopefully get a faster pace), they'll have something serious to think and talk about.
The next video should be posted in two weeks.I'm inviting any Web 2.0 blogger interested in this group to join via this link. You can always leave the group if you don't like it.
Also, I'll be following up on the progress of this group on Gooruze. So if anybody wants to join my Gooruze group Facebook groups howto, you're welcome to join and contribute, or just follow on the progress.
Bloggers should really pay attention to this initiative as it could be a turning point to finally make their blogs more social.
by 
