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Benchmark of other blogs that opened a dedicated Facebook group.

I'm working on creating a group for my blog about the Web 2.0, and since I'm sharing my work progress on Gooruze, I thought about making it a little bit more constructive by looking at how others do it. Here's the benchmark:

Analysis
Sugarrae - Never Mess With a Woman Who Can Pull Rank - http://www.sugarrae.com
group: http://www.facebook.com/group.php?gid=4752614308
From the group's description, the purpose of the group is not clear: "Well, since stuntie did it, I needed to do it to see some things... so I guess this is Facebook's home for Sugarrae.com "
There are no photos, no videos, no discussion, 4 posted items, 150 members for 1 administrator, and a good load of negative comments:
"But for you, I clicked confirm instead of ignore. Mainly because you scare me."
"Who the hell is Sugarrae?"
"I don't see a hello... though I do see a hell"
"I can't believe you made us all do this. I feel so dirty."

The Sugarrae group doesn't have a real purpose, doesn't use media to encourage activities, and the strategy to recruit members seems to have been a negative experience for a good majority of the members.

Search Engine Land
group: http://www.facebook.com/group.php?gid=10467315541
The group's description is kinda vague: "A home for Search Engine Land readers on Facebook." So what is there to do?
There are only two photos, no videos, about 20 posted items, over 5 discussion boards, over 1 000 members for 1 administrator (Danny Sullivan) and interesting comments that gravitate around SEO matters.
"Danny, thanks for creating this group. When will you bring SMX to Miami?"
"Get updated Internet Marketing acquires Just Search, one of England’s largest Search Engine Optimization companies"
"Please take a look and forward this job on to anyone you think would be interested in the position, or anyone else who could help me find a great candidate."

The Search Engine Land group doesn't have a purpose of being, but it still created a community of participative and like-minded people who understood they could talk SEO there (Even though it's not a crazy group activity for a 1000 people). Little foul though: There's no direct link to the blog.

Web Analytics World - http://manojjasra.blogspot.com
group: http://www.facebook.com/group.php?gid=4987100546
The group description isn't really exciting either:"Facebook for Web Analytics World Readers." Sure, then what?
There are recent news posted, 12 photos, 3 videos, 36 items posted, 4 discussion topics, 337 members for 1 administrator (Manoj Jasra), and constructive and friendly comments on the wall:
"I am looking for International Search Marketers, Analysts or consultants who are interested in a blogging project."
"If you are interested in online Customer Engagement then it's worth spending..."
"i was writing for my Web Analytics course with UBC and saw that you are on facebook. I just wanted to say "hello". Talk soon"

The Web Analytics World group doesn't offer any concrete group activity except for discussion boards. However, the administrator seems active in updating the content.

The Marketing Pilgrim - www.marketingpilgrim.com
http://www.facebook.com/group.php?gid=4880738716
The group description is pretty useless :"The official Marketing Pilgrim group on Facebook. If you've ever said "Howdy Pilgrim" you can join. ;-)"
There are no photos, no videos, 3 posted items, 2 dead discussions, 245 members for one administrator (Andy Beal), and comments are from professionals who are actually wondering what's the purpose of a group:
"Facebook def isn't a fad... the groups on the other hand, I'd be interested to see some stats about 'normal' users participation."
"I'm right there with you trying to understand collaborative communities and groups. Most of my clients think facebook and other social networks are just a fad"
"I haven't figured out the marketing value of Facebook yet but when another marketing professional invited me"

The Marketing Pilgrim group has a great asset to capitalize on: their members want to know how to marketize Facebook in an active way. However, I don't see the admin setting everything up to allow those questions to be answered.

Stuntdubl - Gettin' hit by traffic...not cars
group: http://www.facebook.com/group.php?gid=5120257758
The group description is so lame, made me wonder if I shoul unsuscribe to this guy's feed:"Facebook Group home to Stuntdubl.com - why? I'm not real sure yet, but it seems like the trendy thing to do."
There are no photos, no videos, no posted items, 1 discussion, 266 members for one administrator (Todd Malicoat), and comments (very friendly) are directly addressed to the admin, as if we were on his personal page:
"see you in vegas!"
"Nice job on the SMO session at the conf."
"Yo! Whats up Todd! Nice job @ SES, I caught all the roundups."

The Stuntdubl is so purpose-less that members interact with the admin just like on a regular Facebook personal page. Little foul as well: There's no direct link to the blog.

Conclusion
What clearly shows from those observations is the cluelessness of the admins who create their group. I like the "it seems like the trendy thing to do" which is full of honesty. These people just don't know what to do on these groups. However, it seems like they don't experience any trouble recruiting a lot of members (which is good) to look popular.

I was surprised to find such clumsiness from the people who pretend that they get Webmetrics.

Regarding those who open a group for their blog, but don't even put up a link to the blog, I'm speechless. Also, only one blog (Web Analytivs World) links to its Facebook group (with a cool widget too).

The groups that make the more sense have:
- An active administrator that keeps the content updated
- Videos relevant to the topic of the group
- Members that understand the purpose of the group
- Members that participate in a constructive way (because they understood the purpose of the group)

Next post will be about group dynamics applied to blogging and social networks.
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Re: Analysis of blogs who opened a Fb group

andybeal
4.00 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

November 2007

I can't speak for the others, but the Marketing Pilgrim group was created more as an effort to stake a claim for it, rather than an effort to make anything of it - I wanted to create it before someone else did. I'm not actually convinced that its worth the effort to build a community on FB as opposed to here or the MP site.

I'd also suggest that it's very easy to attack whats being done poorly. How about given us all your advice on specifics you would do for each group?
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Re: Analysis of blogs who opened a Fb group

XavierV
4.00 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

November 2007

You're right. When I wrote this, I was too much focused on making a point + I never thought the blogs' owners would actually read this = confrontational tone.

Truly sorry about that, to you, and to the other blog owners I've cited in this post.

Well this group is experimenting a way for blogs to get more involved with their audience. If this fails, I would be the worst person to ask for advice. If it works, it's simple enough to duplicate the process for your own group.

Why Facebook? It's a very trustworthy network, a people's network (very very low spamming), and the people I want to get in touch with are hanging out here.
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Re: Analysis of blogs who opened a Fb group

janecopland
4.00 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

November 2007

I was the FB user who told Rae Hoffman that I'd only joined her group because she "scares" me. Rae's one of my good friends within our industry and I was completely joking. I turn down numerous group invitations every week and I doubt that anyone could actually scare me into doing something as menial as joining an online group.
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Re: Analysis of blogs who opened a Fb group

XavierV
Vote:

November 2007

Good to know. I didn't catch the inside joke.

Any opinion on your friend's Fb group, or on any other group though?
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