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In the quest to better define the role of Fb groups in a global online strategy, here's a very helpful post from Dennis McDonald's blog.

Basically, he noticed that Fb is full of groups or organizations' inactive pages. Those pages were created as the people behind it enjoyed the easiness to execute the required steps to get a group.

However, maintaining the group is a different cup of tea. If you haven't set a strategy beforehand, then you're most likely to fail.

Here's the link:
Don't Make "Ready, Fire, Aim!" Your Organization's Facebook Strategy