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15 Oct As somone once said "62.5% of all statistics are probably made up anyway...' I love reading about the demise of email, direct mail, fax, carrier pigeon etc....Sure, at somepoint in the future email will have drifted off into the realms of being used by 'crusty old nerds' who hanker back for the good old days of the early 21st century...' but for now, email is with us and email marketing is still proving a useful tool. However, it is maturing, and finding its rightful place in the whole communication mix. But what do mean by email marketing? if it just relates to using email for the express purpose of selling, then, the figures quoted by emarketer probably underestimate the overall size of the market. Most of my customers in my 'onlinedm' days in fact used email, not as a 'selling vehicle', but rather as a cost effective way of keeping in touch with opted in (permission based - another jargon term) recipients.
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5.00 (Excellent) Vote:
October 2007 I have to take exception to the following line:
"However, it [email marketing] is maturing, and finding its rightful place in the whole communication mix." Email marketing is in it's early stages and the number of places in the communication mix it can be used is still emerging. SPAM is maturing. There is a HUGE difference. For example, do you know what makes one social network grow faster than another? Proper use of email as a communication tool. Finally, there is no difference between keeping in touch with opted-in recipients and selling to them. Anything else is SPAM. Email has to provide a service in order for a marketer to retain permission to continue the conversation.  Reply
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November 2007 Hi BMassey, i forgot to reply back to your comment...back in the late 1990's email was new. Today, it's a fair bit that most (if not all) major companies around the world have incorporated email marketing into their marketing mix. That's not to say they're doing it well - but they're doing it. It's a different world from 8-9 years ago, when if you were an 'email marketing provider' you had to spend an awful lot of time evangelising about the benefits of email marketing - today, it's a given. Hence my comment that email marketing has matured. Paul Reply
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