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I agree with you. Obviously Email marketing is the cheapest online marketing methodology. However, it can be risky to some extent. How can we distinguish us from spam or junk email? Will it make things worse if it goes to wrong target? What is your opinion?

Dave's suggestion to outsource your email marketing makes sense if you're a small company and don't have the time or money to integrate it with your other marketing efforts. I think email marketing just  takes a lot of common sense though. Think about the email lists you've signed up for, what you liked and what you didn't like.

• No one wants too many emails
• No one wants to read long emails
• No one wants to read emails that are irrelevant

That's what email marketing is, it's about finding a way to communicate with your audience/customers while remembering these three facts. If you remember these three and take them seriously, you won't end up on a blacklist. There's a hundred and one things you can do effective email marketing, but they all fall into one of these three.

As a sidenote, there was this one nifty tool I found a few weeks ago that might be helpful: http://www.emaillabs.com/tools/email-marketing-usability-test.html. It's an Email Marketing Usability Rating Calculator.

Make sure you're using a distinguished Email Marketing company. The company should have folks monitoring black lists to be sure they're not on any. We have that service at Emma where I work.

You don't want to be black listed, once you are it's difficult to get off those lists. Especially if you're trying to do it alone.

Let me know if you need any help.
Cheers,
Dave

I agree with Dave. The only route you want to go is with a good email marketing service that has stringent policies and monitors and reacts quickly to black lists. Doing that on our own is just asking for a world of pain. These are two reputable services I would recommend:

• EMMA – http://myemma.com/
• Campaign Monitor – http://campaignmonitor.com/