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08 Nov Radio didn;t killpress, tv didn't kill cinema and video/dvd's didn't kill tv. Some customers will continue to want to receive e-mail messages if that's what suits them. Interesting to note that as e-mail technology has gone backwards since the introduction of spam filters (streaming video was only the new new thing for a couple years before it was iced) that direct mail is growing as marketers revert back to what really works. In many cases where marketers have migrated mail to e-mail to save themselves money, rather than to service customers, many businesses have tanked. Typical are wine clubs run by banks for example - when they moved to digital statements the acquisition rates of members has dived. So now they are using solo direct mail for best results. Just because you can do somethingonline doesn;t always mean it's the best way - as with all media. As for the crusty old nerds, I'd take advice to play that old nerds game of golf from the experience old nerd Tiger Woods any day, over some young amateur who just broke into the pro ranks because they use the latest technology.
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November 2007 Wise words from a self confessed 'crusty'. Interestingly I attended an email marketing event a week or so ago, and one of the key note speakers - someone who owned a domain registration business (about as online as you can get) - talked about their use of online/email marketing had come full circle, and now they had launched a monthly print magazine. Let's face it, we're all in direct marketing - whether it's email, sms. SEO and PPC (the modern version of Yellow Pages). Reply
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