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27 Nov Brian Solis has an interesting viewpoint on the evolution of "the pitch" and rethinking PR in the era of Social Media with this post titled The Pitch is Dead - R.I.P. Thoughts?
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November 2007 As a result of Chris Anderson’s blog post "Sorry PR people: you're blocked," I think it's clear to everyone that journalists and bloggers don't appreciate and are no longer willing to tolerate irrelevant pitches.
My colleagues and I have weighed in on this issue at www.inmedialog.com. It would be great to get some feedback on the following posts: The hacks vs. flacks war  Reply
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December 2007 I think we all agree a press release, traditional-style, is pretty much worthless beyond a good backgrounder.
But I think the release has awesome value when optimized for search. Media are no longer gatekeepers - so bypass them with your news and take it directly to the search engines through optimization. I use the approach of blast-releases for search, and careful, targeted hand-placements for actual media pickup/coverage. I've blogged about this several times at my online pr website. This debate is a healthy one, no doubt! Reply
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