A Personal perspective

As i said in my brief bio. - i recently moved back into the world of marketing, in particular online marketing, after a few years of being a graphic designer. It's been a crazy old few months, and i thought i'd put those thoughts down - for my own sanity as much as anything else.

Phew!  Phew!  Phew!  Did i say phew allready? I took on the role of "internet marketing genius" at a Colorado SMB where there wasn't any real marketing presence before. That in itself is a challenge - establishing my goals and also pushing to obtain the authority to empower those changes. (More about that another time perhaps) But what struck me in addition to my ongoing career challenges is this:

In many ways i picked the perfect time to rearrange my focus 100% onto web marketing. The changes in technologies, the blogging explosion, all things "2.0" and more importantly the trends guiding them  have made it a challenging time for us all out there. Part of my initial frustrations @ work were founded in not really realizing the scope of the problem. I thought I was a little marketing island and my company was the only one that wanted to be involved in "it" but didn't "get it" - as I started to read more and get more and more involved in the blogosphere and communities such as this I realize it's rife! - So many companies want a piece of the new marketing pie, but have no idea what that pie should taste like or indeed what they're going to do with it when they get it. Its all become one big "they're doing it  -so I should be doing it" festival.

So - persuading my employers how to become part of the dialog etc is one time consuming role.  Additionally, the environment is changing so fast that keeping up with how it not only affects my work environment, but me, personally and my development as a marketing genius (Which  I ain't BTW) is equally time consuming and challenging!

Add on top of that the ripples going out from the Social Media explosion down to conventional marketing - and assessing how the industry will change due to these changes and you end up right at the start of this posting - PHEW! PHEW! PHEW!

You know what though? All that said - I wouldn't change where i am for anything! It's exciting, extremely educational and enriching - it's where i knew i wanted to be when my family and i relocated here and i promised myself that i would move back firmly into the marketing universe. I admit my relative rookie status in the universe, but also say "IT'S GOOD TO BE ME"!
It's frantic and fun at the same time, i thrive on challenge and learning - and for the first time in a long time i can honestly say I am constantly learning new tricks and techniques that can only help both my professional career and the marketing presence of my current gig.

I'm sure I'll post some more of these thoughts as I progress and get a handle on this community. Hopefully this doesn't come across as purely rambling and might even help someone out thats in a similar boat.

I'm always open to communication - feel free to drop me a line or comment and tell me how I'm doing or whatever! (Consider this my "Hows my driving?" sticker :))