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30 Sep This post is from from my other blog here A recent State of Retailing Online 2007 report from Shop.org provides some very useful information about the effectiveness of email in retail. Here are some highlights: 1) Emailing a house list is delivering orders for less than $7 each. This is a real bargain when compared to banner ads ($71.89), paid search ($26.75), and affiliate programs ($17.47). 2) 88% of the merchants surveyed indicated that email became a higher priority during 2007. 3) The average click through rate on house email is 11% with a 6% conversion rate. 4) The average retailer mails its list 64 times each year. 5) Merchants rated different ...
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