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30 Nov This post is from from my other blog here If you’re heading to PubCon and are either: a) One of the thousand plus Gooruze that are already enjoying the net’s newest online community for marketers; orb) Want to know what the heck the above means Come and join me and other Gooruze for an informal social gathering. Here’s what you need to know: When: Thursday December [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
30 Nov This post is from from my other blog here What with social network APIs and mobile phones, Google has gotten all open and loving all of a sudden. It’s next step in taking over the world is the trial of OpenID for Blogger in Draft (it’s testing area for Blogger). With the adoption of OpenID, commenters on Blogger blogs will be able to use their [...] Pilgrim Partners: Wanna be a Gooru? - join the fastest growing community for internet marketers: Gooruze.com!
30 Nov This post is from from my other blog here The interns are taking over the Googleplex! Seriously, if you want to know why Google is so intent on reaching geniuses at an early age, you need look no further than today’s upgrades to Google Reader. Google Reader gets a new feature which recommends new RSS feeds to you–based on your current feeds and web history–and [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
30 Nov This post is from from my other blog here While the WSJ is speculating, Marketing Pilgrim is all about confirming, and we can confirm that Google will indeed bid on the new 700MHz wireless band. According to Google, its formal application to participate in the 700 MHz auction will be filed with the FCC on Monday, December 3, 2007 — the required first step in [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
29 Nov This post is from from my other blog here If you happen to know someone that’s not a fan of having Wikipedia entries dominate every search on Google, you might want to share this news with them. Google is testing a new search feature which allows you to promote up search results you like and completely nuke the ones you don’t. Here’s how Google describes the [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
29 Nov This post is from from my other blog here If you’re thinking of creating an e-book and can’t decide whether to give it away for free or charge for your hard work, you now have a third option. Yahoo and Adobe have teamed up to provide contextually relevant ads for PDF documents. According to CNET, publishers upload their PDFs to Yahoo (we assume via Yahoo! [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
29 Nov This post is from from my other blog here If you’re heading to PubCon next week, you’re likely going because of the chance to catch many great speakers and fantastic session topics. Of course, the after-hours networking is also a good reason to attend, as are the many different parties. In case that’s not enough, Joe Morin and the PubCon team have 500 tickets to some [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
29 Nov This post is from from my other blog here Did you miss me yesterday? What do you mean you didn’t even notice I was gone? Well, I’ll make it up to you with these hot news items. The Gmail version of Google Talk just added new features including “smiley” and group chat. Smileys? I ask you, who still uses smileys? Reuters wants you to [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
27 Nov This post is from from my other blog here As we mentioned earlier today, we’re now collecting your nominations for the Open Web Awards. This is your chance to nominate–and ultimately vote–for your favorite social networking sites. Next up, we’re seeking your nominations for the best “Social Search.” What type of site does that cover? Well, where do you search when you want the input of [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
27 Nov This post is from from my other blog here As we mentioned earlier today, we’re now collecting your nominations for the Open Web Awards. This is your chance to nominate–and ultimately vote–for your favorite social networking sites. Next up, we’re seeking your nominations for the best “Social News & Social Bookmarking.” What type of site does that cover? Well, where do you like to share your [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
27 Nov This post is from from my other blog here As we mentioned earlier today, we’re now collecting your nominations for the Open Web Awards. This is your chance to nominate–and ultimately vote–for your favorite social networking sites. First up, we’re seeking your nominations for the best “Mainstream & Large Social Networks.” What type of site does that cover? Well, you’ve got to think big! Are you [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
27 Nov This post is from from my other blog here Deer, oh deer, oh deer. No I’m not upset, I’m just counting the number of deer that run past my office window on a regular basis. Unfortunately, I can’t send Bambi your way, but I can share these interesting news clips. In the UK, the BBC, Channel 4 and ITV are joining forces to offer [...] Pilgrim Partners: Want to attract 45,000 visitors a day? - watch the video and learn how we generated $4,669,733 in a year!
27 Nov This post is from from my other blog here With all the multi billions of dollars swirling around Google, it’s heart-warming to know that even they can produce crappy-quality videos–something that puts them on par with us. (Yay, we’re as good as Google). OK, all teasing aside, Matt Cutts was thrust in front of a video camera and asked to explain how Google’s search snippets [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
27 Nov This post is from from my other blog here As we mentioned last week, Marketing Pilgrim has partnered with Mashable to help with the nominations and voting for this year’s Open Web Awards. Over the course of today, we’ll give you the opportunity to nominate your favorite web site in these 3 categories: Mainstream and Large Scale Networks Social News & Social Bookmarking Social Search Each category will have [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
27 Nov This post is from from my other blog here E-consultancy and cScape have just released their 2nd Annual Online Customer Engagement Report which takes an in-depth look at how companies plan to use the Web to engage their customers. The 57-page report surveyed 1000+ participants and is packed full of data that any marketer will find useful. Highlights include: Online customer engagement now top priority [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
26 Nov This post is from from my other blog here Happy Cyber Monday! If you can tear yourself away from your online bargain-hunting for just a few minutes, you might find these news items of interest. Barry’s spotted signs that Google may be getting ready to launch recently acquired JotSpot. Both Facebook and LinkedIn are expanding their UK presence. I have been considering writing a post about SEO for [...] Pilgrim Partners: Want to attract 45,000 visitors a day? - watch the video and learn how we generated $4,669,733 in a year!
26 Nov This post is from from my other blog here Reading through my RSS feeds this morning, I was shocked at the distinct lack of anything news-worthy–surely companies are over their turkey-induced slump. Then Reuters reminded me that today is "Cyber Monday" which means that anyone with a keyboard is currently shopping the biggest online sales day of the year. How big is Cyber Monday for [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
21 Nov This post is from from my other blog here The "Why Do You Read Marketing Pilgrim" contest is now over and we have a winner. The odds were awesome for anyone that entered–you had a 1 in 47 chance of winning! So who was our randomly chosen winner? John Wayne Says it Best Congratulations, drop me an email and I’ll send you the $500. Thanks to John Honeck [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
21 Nov This post is from from my other blog here It might seem counter-intuitive, but if you want to build a stellar reputation for your business, you should embrace negative reviews. Sure, the more positive reviews you have for your business, the better it looks, but there are some benefits to having some negative ones too. Andrew Goodman, guest writing for HomeStars, hits the nail [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
21 Nov This post is from from my other blog here Here’s a warning for Facebook–before they dive into China’s market–make sure you have your books in order. Google is allegedly being investigated for tax evasion by the Chinese Inland Revenue Department. According to TechCrunch… At least some of the investigation relates to how Google has previously treated transactions from Chinese customers to its US head office. [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
21 Nov This post is from from my other blog here Having taken a quick look at Pioneer Electronics announced online TV platform SyncTV, I’m pretty excited about it. Here’s what Reuters says the new service will offer: Monthly subscription fees of $2 to $4, or; Buy single episodes instead at $2 per episode Videos will offer surround-sound Resolution will be at least DVD-quality with some in HD Can be transferred [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
21 Nov This post is from from my other blog here Don’t panic, there will be normal news coverage from us today. I just had so many "Pilgrim’s Picks" candidates today that they were cluttering up my Firefox tabs. So, I’m publishing today’s picks first–yeah, I like to live on the edge. The Australian Federal Court has decided on June 23rd for the hearing between [...] Pilgrim Partners: Wanna be a Gooru? - join the fastest growing community for internet marketers: Gooruze.com!
21 Nov This post is from from my other blog here Sometimes it’s just hard to break away from the internet–especially when you need to go #2. Well, you might soon be able to take Google with you.* We have news that Google has been granted a patent that would allow them to print customized magazines–with the ads that you find interesting. Consumers may purchase a variety [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
21 Nov This post is from from my other blog here Have you noticed how whenever we discuss Friendster these days, we can’t help point out that most of its traffic comes from Asia? Just about everyone mentions this in a negative kind of way–as if the audience isn’t valuable. Well, there must be some value in the Asian market because Facebook reportedly offered $85 [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
21 Nov This post is from from my other blog here After last year’s success, Mashable will once again host its Social Networking Awards and this time Marketing Pilgrim is helping out. The awards are renamed the Open Web Awards to highlight the fact that the nominations, voting, and awards will be hosted among several top blogs. Full details are not available just yet–stay tuned over the [...] Pilgrim Partners: Wanna be a Gooru? - join the fastest growing community for internet marketers: Gooruze.com!
21 Nov This post is from from my other blog here Today’s Pilgrim’s Picks come from the beautiful mountains of North Carolina. If you’re never visited the Blue Ridge Mountains, then you’ve missed out on the type of scenery you can rest your eyes on. Before I head out on a hike, I found these great news stories to share with you today. We mentioned Viddler’s video tagging [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
21 Nov This post is from from my other blog here If you’re reading this from a computer somewhere inside the US, you’re likely either already stuffed with Turkey or drooling in anticipation. If you’re outside the US, you’re probably wondering why half the blogs you read have gone to sleep–it’s the effects of the Turkey! Seeing as I am originally from England–but now a US [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
21 Nov This post is from from my other blog here I figure that most of you are either already heading out for Thanksgiving or in your mind, you wish you were. With that in mind, I’m going to make it easy on you with just a Pilgrim’s Picks of today’s news. If any of our other excellent writers are still around, you might hear from [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
21 Nov Just a quick note to all Gooruze. I hope you have a safe, relaxing, and enjoyable Thanksgiving! See you on the other side!
16 Nov This post is from from my other blog here Companies like IBM, Cisco, and others are taking their trade shows and conferences virtual. Some, like IBM have used the virtual world Second Life for such events, but virtual trade shows take it a step further. Also, the events are more professional and created for a business environment - there are no actual avatars. However, you can upload a picture, chat with booth representatives, and attend sessions. Businesses of all sizes are trying out the concept. According to Tradeshow Week magazine, mid-to-large-sized companies spend about $550,000 every year on trade shows. Online marketers are fans of virtual events because it costs less ...
15 Nov This post is from from my other blog here Quick, what’s the fastest-growing social network over the last year? MySpace? Nope. Facebook? Nope. Bebo? Now, let’s be serious. According to Nielsen Online (and Fortune), it’s . . . LinkedIn. Yep, the all-business-no-fun-actually-used-for-networking-instead-of-popularity -contests social network is the fastest growing social network out there. Of course, that’s in large part due to the fact that it’s also quite small. Compare these stats: Network Growth rate LinkedIn 189% Club Penguin 157% Facebook 125% Windows Live Spaces 32% MySpace 19%Source: Nielsen Online versus these: Network Uniques Oct 2007(millions) Increased uniquesOct 2007 vs Oct 2006(millions) Facebook 19.5 10.8 MySpace 58.8 9.3 LinkedIn 4.9 3.2 Windows Live Spaces 10.3 2.5 Club Penguin 3.9 2.4Source: Nielsen Online So while LinkedIn has the best growth rate, it’s still pretty small when compared to Facebook and MySpace. Growing at a faster rate ...
15 Nov This post is from from my other blog here At OMMA Video, Dynamic Logic’s Research Director, Kara Manatt, released the results of a study on consumers’ responses to various online advertising, MediaPost reports. In a survey of a representative cross-section of 950 Americans, participants were asked about their views of various online advertising media. The break down:
15 Nov This post is from from my other blog here Yahoo has long realized that their strength laid in their already-strong web properties: their portal and their email service. Two months ago, we reported that Yahoo Mail, still one of the top free Web-based email programs, could be leveraged as a social networking platform of some sort. Susan Decker, President of Yahoo, said in July that the service was “one of the Web’s largest dormant social networks and one that we are aggressively pursuing ways to activate.” This week, the New York Times reports that they’ll be doing just that—and not only them, but Google, too. Google’s plans are pretty sketchy ...
15 Nov This post is from from my other blog here Charities are often more savvy than businesses when it comes to using social media – especially blogging. The Center for Marketing Research looked at the top 200 largest US charities as defined by Forbes Magazine. They found that seventy-five percent of the charities are using some form of social media. Social media specifically refers to blogging, podcasting, using message boards, social networking, video blogging and wikis. 46% of the charities report that social media is a key part of the organizations fund raising efforts (though they do not measure success by numbers - they seem to use the tools more for ...
15 Nov This post is from from my other blog here It’s a rainy day in Raleigh, so let’s spread a little sunshine with these bright news items. Watch out! Vanessa Fox is on the move again. After a brief stint at Zillow, she’s now an entrepreneur in residence for Ignition Partners. Recognize that name? Yep, the same company that invested in SEOmoz recently. It looks like [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
15 Nov This post is from from my other blog here Internet companies down under are in a sticky situation. They’re handing Google about 80% of their search marketing spend, using Google for 82% of all online searches, and spending around AU$399 million a year. They’re playing nicely with Google, but Google refuses to play nicely back. The Sydney Morning Herald reports Google’s recently appointed Australian boss [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
15 Nov This post is from from my other blog here New data from Nielsen Online shows Wordpress.com leaping over SixApart’s TypePad to take second place in the hosted-blog market. Here’s the new top five: Blogger - 34,104,000 users - up 58% from last year Wordpress - 11,440,000 users - up 444% from last year (wow!) Six Apart TypePad - 10,601,000 - up 20 % from last year TMZ.com - [...] Pilgrim Partners: Want to Reach 7500+ Marketers? - you can put your company here AND on the Marketing Pilgrim website.
15 Nov This post is from from my other blog here CNET has word from YouTube co-founder Steve Chen that the online video company is testing streaming videos at higher resolutions. Although YouTube’s goal, he said, is to make the site’s vast library of content available to everyone, and that requires a fairly low-bitrate stream, the service is testing a player that detects the speed of [...] Pilgrim Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
15 Nov This post is from from my other blog here I’ve now written a number of different posts for Marketing Pilgrim and not once have I referenced the name Google. Not because I believe that they are not news worthy or that they aren’t doing things that I believe are interesting but rather because everyone else seems to focus on and cover Google so well. On Tuesday Google finally forced my hand and did something compelling enough to motivate me to write about them. The Google policy blog made a post that initially felt a bit like a rah-rah speech, because Google reminded all of it’s readers that it has been ...
14 Nov This post is from from my other blog here At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs about a product. It seems that dancing raisins, talking cars and the Geico gekko — but probably not subservient chickens — can actually change consumers’ perceptions and attitudes, according to Pankaj Aggarwal (University of Toronto) and Ann L. McGill (University of Chicago). This Science Daily story says that we’re more ...
14 Nov This post is from from my other blog here You have about 24 hours to share your thoughts on why you read Marketing Pilgrim. In return you’ll get a free link and a chance to win $500. How often do you get a one in less than a hundred chance to pick up $500? Exactly! If you need a reminder of the [...] Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online
14 Nov This post is from from my other blog here Rupert Murdoch plans to make WSJ.com free to increase readership and generate far more in advertising. Right now the site gets 1 million viewers and Murdoch hopes to see it go to 15 million. For now a subscription just to the online edition is $79 for a year. The site is has already added social media - or at least one element - along with RSS feeds. You can submit stories to Digg via the “Digg This” link at the bottom of each story. And you’ll be able to read the entire article, free and with advertising, when it’s linked from ...
14 Nov This post is from from my other blog here There’s a good reason why you get an almost daily dose of Pilgrim’s Picks and Linky Goodness. There are some stories that we think you’d like to know about, but there’s really not much commentary for us to add. At Marketing Pilgrim, we want to discuss the marketing news that we feel is not only [...] Pilgrim Partners: Wanna be a Gooru? - join the fastest growing community for internet marketers: Gooruze.com!
14 Nov This post is from from my other blog here It’s really getting difficult for conspiracy theorists to insist that Google doesn’t want to reduce click fraud invalid clicks because it makes too much money from it. Well, Google sends a "stick this in your pipe and smoke it" message to its naysayers today with news that it has made modifications to its AdSense ads. Google [...] Pilgrim Partners: Wanna be a Gooru? - join the fastest growing community for internet marketers: Gooruze.com!
13 Nov This post is from from my other blog here Online file sharing that could lead to piracy could also lead to federal punishment, if a new bill passes. The Intellectual Property Enforcement Bill of 2007 was introduced last week by Senators Patrick Leahy (D-VT) and John Cornyn (R-TX). The proposed bill would amend the Trademark Act of 1946. Among the bill’s provisions (emphasis added):
Sec. 3. Improved Investigative and Forensic Resources for Enforcement of Laws Related to Intellectual Property Crimes. Requires the Federal Bureau of Investigation to dedicate a minimum of 10 agents to work with the Department of Justice on intellectual property crimes. Also requires the assignment of one agent ...
13 Nov This post is from from my other blog here Here’s one story that makes at least one major search engine happy: the IAB announced yesterday that online advertising revenues continue to climb, setting a new record in Q3: $5.2 billion. This number is up 25% over the same period last year. Online ad revenues have risen all year: in Q1, they were at $4.9B and $5.1 in Q2. Each of these record-setting periods has contributed to increasing the total year-to-date by 26% over this time last year (YTD). This also means we’re on course for the first $20+ billion dollar year. eMarketer reports that this development is chiseling away at ...
13 Nov This post is from from my other blog here
When anyone says social networking profile I can’t help myself but translate that into free publicity for me and my company (or clients). I’ve been asked how I do my reputation management online, and there’s one of my secrets. It doesn’t take long to create profiles of yourself everywhere and focus on a few social networking sites ...
13 Nov This post is from from my other blog here Internet Retailer has an article this month about developing personas to boost ecommerce sales. If you do not know what I mean by “personas,” don’t feel bad; personas is just a code word consultants use that really means expensive customer behavior research. Many large companies spend a lot of money on this kind of study and try to identify the mindset and goals of customers. In many cases, they might identify 2-6 different groups of customers and try to sell to them in different ways. For example, some customers are price-driven while others might be very dependent on user reviews. ...
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