january 2008

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It seems Automattic’s Matt Mullenweg and team have gotten the Twitter bug. In fact, they love the idea of micro-updates so much, they’ve launched a new WordPress theme that lets you create your own blog version of Twitter. They’ve named it Prologue. Here’s how it looks: (click image for live demo) Here’s how it works: Basically how it works [...]

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Back in October, we shared news that Google Calendar was requesting permission to use Google Gears to provide offline access. We’re still waiting on that. Now it appears Google Blogoscoped is seeing something similar with Google Docs. (image courtesy of Google Blogoscoped) After enabling offline access and confirming the security warning for Google Gears, my documents started to [...]

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Lego–those colorful bricks you just can’t help playing with–celebrates its 50th birthday today, and Google is helping them celebrate with a special logo. Here’s the other news going on today: Not sure why we didn’t think of this before, but Technorati founder David Sifry has created a "hot or not" for web sites! RipOff Report has responded [...]

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Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets. Today, I see the story has made the New York Times. Yo, Target, is that traditional enough for ya? “Unfortunately we are unable to respond to your inquiry because Target does not participate [...]

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Here’s your Sunday reminder that one lucky follower of my Twitter feed will win a Nokia Internet Tablet this week. If the opportunity to get insider previews, extra news items, and connect with hundreds of other marketers is not enough of an incentive, then maybe the Nokia will help.  

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Canada’s Globe and Mail takes an in-depth look at how your Google reputation can cost you that new job, and I was happy to offer my advice for the piece. More and more recruiters are turning to Google as part of their due diligence efforts for hiring decisions. The article quotes a couple of incidents where [...]

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If you’re an investor in Microsoft (MSFT) then you’re no doubt rejoicing at the company’s recent quarterly numbers. Not only is profit up 81% from last year, but the company is so confident about the rest of the year that it raised its earnings guidance! Now, if you were hoping that MSFT’s search and online advertising [...]

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If you opened up today’s Pilgrim’s Picks expecting me to sing you a song, you’re in the wrong place. "Linky Goodness" is what you’re looking for, and that comes at the end of the day. Now, if you just wanted to see what marketing news items didn’t quite make the "Andy’s going to blog [...]

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DomainTools Blog is citing a “confidential informant” as the source for speculation Google will soon crack down on domain tasters using Google AdSense for Domains. …Google will stop monetizing all domains if they are less then five days old. This potential new policy change by Google could stop all Domain Tasting in its tracks. Domain tasting simply [...]

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It’s been my pleasure to help Matt McGee with The SEMMYS–a new awards site to find the best search marketing articles of 2007. As one of the judges for the “SEO” category, it was tough to pick just 5 finalists from so many great articles. Even more of a pleasure is to discover that two of [...]

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How about a big hand for Marketing Pilgrim’s fabulous writers? If you only had my posts to read, you’d probably sue me for mental starvation! Fortunately, I’m blessed to have such a fantastic line-up of great journalists! They’ll be along later with more great posts, in the meantime, check out these picks: Ask.com explains how you can [...]

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As I write this, I’m conscious of the claims some SEOs make that Google "needs" them in order to make the results relevant. Google would hardly collapse without optimizers’ interest, but can the same be said about Digg? Digg’s Kevin Rose has officially announced what we’ve all seen over the past week or so: it’s now [...]

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It’s another hump-day! If you’re really glad that it’s Wednesday, maybe you should check out the Marketing Pilgrim Job Board and find yourself some greener grass! In between your job search, why not enjoy these tasty treats: Google and ad agency giant Publicis are joining hands to sing Kum Ba Yah. CNET continues its look at what Google [...]

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Digg fans have always had the option of creating their own version of the site, thanks to Pligg. Now Reddit fans are going to get the opportunity to create their own personal version of the popular social voting site. According to the Reddit blog, the company is in closed beta testing this week as it figures [...]

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Polar Rose is not content to have its face recognition technology confined to a Firefox plugin. The company has announced its plans to make its service more publicly available, according to Reuters. If you’re not familiar with Polar Rose, here’s the 411: Polar Rose’s technology scans the image itself and converts the data from two-dimensional (2D) images [...]

Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online

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I know that Pownce doesn’t care much for the comparisons to Twitter, but now that it’s come out of beta–and opened-up to all–the comparisons will surely follow. I joined Pownce (my profile) back when it launched, but haven’t touched it since, mostly because it wasn’t as well used as Twitter–understandable considering you had to have an [...]

Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online

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I’ve probably used that headline before, oh well, I’m sure CNET has profiled Google’s millionaires before, so we’ll just call it quits. If you’re even remotely curious as to what being a Google millionaire feels like, then Stefanie Olsen is quite happy to remind you of just how miserable your life is in comparison. …Google employees held [...]

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There are a lot of picks to share today, so let’s dive right in. OK, do we really expect Google to reply to every single question they’re sent? Some seem to think so. eBay’s CEO Meg Whitman is reportedly stepping down from her role. Is this the year of the widget? Or was that last year? Maybe both [...]

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I’m a recent convert to the benefits of social bookmarking site del.icio.us. Sure, as an internet marketer I’ve always had a del.icio.us account, but that was only to be used when trying to promote web content. Mid-way through 2007, I actually started using del.icio.us the way it’s supposed to be used, and I love it! So, [...]

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I hope you’re enjoying your Martin Luther King Jr holiday. I confess that MLK’s legacy was lost on me, until I moved to the US. If you’re not sure of all Dr. King achieved, you can check it out here. In the meantime, here are today’s picks: Jeremiah Owyang invites you to join a webinar on social [...]

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Do you use LinkedIn? OK, you’re all savvy marketers so perhaps the better question is; how do you use LinkedIn? However you make use of arguably the world’s most useful business networking site, you may not know much about the man behind its success. AP’s Michael Liedtke takes a close look at LinkedIn’s mixed success and [...]

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The ’sphere is buzzing with “anonymous” tips that Yahoo CEO Jerry Yang will soon be faced with the tough decision of firing up to 2.500 employees. Silicon Alley Insider appears to be the ring leader in the rumor spreading and seems to be all for the layoffs. Jerry reportedly wants to announce the cuts with or before [...]

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If you enjoy reading Marketing Pilgrim, please take the time to consider these great companies for your business needs. Their sponsorship helps keep the lights on! **Want to reach 8,000+ daily readers? We have some great ad options available.** Sponsored Reviews - bloggers earn cash for reviewing products and services. Advertisers build buzz and links [...]

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As I mentioned yesterday, Roger Bauer was kind enough to invite me on to his show The Bauer Pauer Hauer to discuss Radically Transparent and online reputation management. We chatted for almost an hour and discussed: how to monitor your reputation online what to do first, when you discover your reputation is under attack how to respond to an [...]

Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online

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We’re expecting an inch or two of snow here tomorrow. Now’s a good time to buy dairy stocks, because when Raleigh expects even a dusting of snow, milk and bread fly off the shelves. You can stay nice and warm by cuddling up to these great marketing stories: Blogger suffered a major outage yesterday. Local online [...]

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OK, if Valleywag’s revelation–that Digg employs editors to bury certain stories–is news to you, welcome to the nightmare. According to someone who was approached about a job as a Digg moderator, Digg uses one moderator per topic, and their duties go far beyond patrolling the site for spam. While they don’t have the power to launch [...]

Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online

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I must admit, I’m not a big user of the OpenID platform. In case you’re not familiar, OpenID allows you to have a single login name that you can use across different web sites. I finally set mine up last week and it looks like another 250 million of you will be able to do [...]

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It’s somewhat last minute, but I’ve been asked to join Roger Bauer on his marketing radio show today at 2pm ET. I’m on for a whole hour, so expect lots of discussion on online reputation management, SEO, blogging, and social media. I hope you’ll be able to tune-in!

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Here are the marketing news links you need to know about today. Lee Odden has a list of 20 analytics tools every blogger should know about. Shoemoney has details and video of Triggit, a new service launching today to help you add rich media to your web site. Microsoft is doing its part to help make the web [...]

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Chris Bennett of 97th Floor is being unfairly trashed by Ripoff Report, and he’s not the only one. In case you’re not familiar with Ripoff Report–you may wish to pray that you never have to be familiar with them–the site exists as a platform to allow consumers to air their gripes, complaints, and allegations about a [...]

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We’ve known for a few weeks that Robert Scoble would leave PodTech this week, but we didn’t know where he’d end-up. Until today. Top blogger, social media guru, and video podcaster, Scoble will join Mansuetto Ventures–the company behind Fast Company and Inc. magazines–and create a new video channel called FastCompany.tv. Andy Plesser has most of the details… As [...]

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>> Check out Andy Beal’s online reputation management book and online reputation monitoring tool. << It has been an interesting week for blogger faux pas. Search Engine Land found itself taking flak for it’s sensational post about obtaining links from Wired’s wiki. Meanwhile, Gizmodo suffered at the hands of its peers for its CES television monitor [...]

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Facebook is “one hundred percent” buying Plaxo, we’ve just heard from a source. Wow, starting your story with that sentence certainly grabs your attention, doesn’t it? VentureBeat’s managed to make a statement of "fact" without actually saying that it has confirmed the story. Nice! Well, assuming it’s "one hunded percent" then I guess we can soon expect [...]

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There’s always a downside to agreeing to 10 am coffee meetings–it means you have to cut short your morning blogging routine. So, while I’m leaving you with these few picks rest assured, dear reader, I will be back later with some more for ya. News Corp owned Photobucket has today launched a mobile version of their [...]

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We have an update to the story we brought you back in November involving a patent infringement lawsuit filed by Northeastern University and technology company Jarg. You’ll never guess Google’s response! Yep, they’re denying any infringement and asking the court to dismiss the claim. Shocking, we know. According to Macworld… In its response Friday, Google argued that the [...]

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Today is a unique day. Do you know why? Simple, when else will there be a January 14th, 2008? See, unique isn’t it? Here are today’s unique picks: It seems we weren’t the only ones scratching our heads at Ask.com’s weird TV commercials. The New York Times reveals that as part of IAC’s Ask.com shake-up, [...]

Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online

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I didn’t watch Mark Zuckerberg’s 60 Minutes interview. There was really no need to when I knew that it would be dissected and digested by the blogosphere today. Still, I decided to go back and take a look when I saw TechCrunch highlight this Zuckerberg statement: The ripping the scab off the wound moment of the [...]

Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online

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If the opportunity to win a Nokia Internet Tablet is not enough of a reason to follow my updates on Twitter, here’s another one. Every now and then I ask for submissions for Pilgrim’s Picks. Yep, Twitter followers are getting their best articles featured right here! So what are you waiting for, follow me on [...]

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OK, so here’s the deal. It’s been far too long since we had a prize giveaway at Marketing Pilgrim AND I just happen to have a brand new Nokia Internet Tablet sitting under my desk–never opened! It seems like the perfect opportunity to combine the two and have some fun. I thought long and hard about [...]

Pilgrim Partners: Pre-order Andy's new book - Radically Transparent: Monitoring & Managing Reputations Online

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There’s just something not quite right about the suggestion that online video watching is growing rapidly because of the US writers’ strike. The BBC has data from Nielsen Online and Pew Internet Project which points to an unusual jump in online video viewing in the past two months. The on-going writers’ strike has meant that many [...]

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Just in case you’re having a slow day at work–and can’t bear to watch The View–here are some marketing news picks to keep you entertained. Is YouTube preparing to offer live video streaming? Newsgator has a deal for you. You can now use their RSS readers for free, so long as they can collect data from you. You [...]

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