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This post is from from my other blog here

This is an amazing history of the utter failure of ePerks to engage their audience in an honest and honourable manner. I firmly believe they have no business to enter the paid post areana. Michael Arrington might have referred to Ted Murphy as being "the most evil person in the room", but ePerks and Ihype founder Ben Behrouzi certainly seems to be one of the most evil people in the blogosphere.
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30
May
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That low down scoundrel Andy Beal, you know the one? Yeah the one who goes around confusing people with an almost identical name.

Well anyway I realised a few minutes ago that he had somehow got hold of one of my articles before it was published, and left me with only part of it.

This is all that is left

Climbing The Heights Of Mount Google

When you set out to climb a mountain, or rank for a competitive keyword term, some methods are effective.

This is a simplistic look at climbing the heights of Mount Google.

Human Pyramid

A human pyramid might be suitable for ...

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30
May
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In the past I have mentioned that often on Techmeme somehow search marketing blogs that cover Google news extensively weren't gaining a huge share of the limelight as the "lead" for stories, even if they were first to break the news.

Recently I have noticed a lot more stories making it into a lead position. Here is just an example for today.

Techmeme SEO Story 1

On Google's new favicon

Techmeme Story 2 Google Merchant Search

Techmeme Story 3

Google Testing Search Interfaces

It is good to see search engine marketing blogs, who have a vast depth and understanding of Google search products gaining additional exposure and recognition. Thanks Gabe.

Tags: , , Related posts
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30
May
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I have switched Spam Karma off... temporarily, to test Typepad's new Antispam plugin

As is well known I am not a huge fan of collective intelligence as the sole arbiter of whether a comment is "spam or ham", and long term I am most likely to switch back to Spam Karma, possibly using Typepad Antispam as an additional filter.

I am also going to grab the code from Igor so I can test Typepad Antispam in conjunction with his Project Honeypot though I think that too is best served as a Spam Karma filter/plugin with probably a high threshold.

Typepad Antispam was quite ...

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Brian's presentation to the AMA on Social Media, as seen on Slideshare - I like the way they provide a transcript, and he gains a link for being the most viewed embed, but it is on his home page, not his permalink
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Andy Beal has taken a stab at estimating the market size for online reputation management.

As a niche marketer, considering the niche for promotion of various products, I thought I would take a closer look.

The Overview Approach
  • Do you classify things like issuing press releases as SEO, PR or SERM?
  • How much does it cost a VC and a company CEO to spend time engaging in comments on blog posts about a company, and is that SERM or something else such as a marketing activity engaging an audience?
  • Are the creation of linkbait and viral marketing campaigns looked on as preventative SERM or marketing? ...

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How To Overcome Guru Confusion: 1. Pick the one teacher or program you're going to focus on. 2. Commit to going through that teacher's program until completion. 3. Finish that program before you start working on another program!
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Sadly this isn't possible on Digg, though it would be interesting if they provided a page with the most buried or hated stories. After all, just because you don't like a story doesn't mean it is spam, but it is still news.

Jack Spirko has knocked together an interesting site where your story can appear on the front page because it is "hated" and I feel the idea is worthy of a mention.

Hated or Loved

You can see that currently the hated stories seem to only appear in the sidebar - I would love them to be integrated with the main results by default ...

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Yuvi with some amazing stats on Techcrunch, but he did miss some ;)
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From the page: "There are hundreds of other hoaxes out there with intact links that still rank for their desired terms, the difference is there wasn't an internet marketer claiming to be pulling the strings."
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There are a number of fundamental flaws in many of the "calculations" being floated as a business model for Twitter.

I am just going to revert to bullets to make this easier to digest.

  • Slapping a charge on your biggest fans is financial suicide - if someone has been evangelising your product for 2 years, and using their influence to build your business, it would be extremely foolish to damage that relationship.
  • Om Malik is touting bandwidth costs possibly up to 30GB from Robert Scoble - hosting companies... even free blog hosts such as Wordpress.com give that kind of bandwidth away these days.
  • People ...

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This is some slightly older humor, but only search engine geeks will get it, especially in light of recent events. From the page: "Selling your soul for links has never been easier than with the Isos and Beelzebub Inc Soul Sellin' Link Bonanza (SSLB) program. For the bargain price of an eternity in hell, Isos and Beelzebub Inc are offering ten (10) PageRank8 links, one hundred (100) PageRank7 links, and one thousand (1,000) PageRank6 links. All on authority sites, all on separate IP C blocks, and all driving profitable traffic that will help you live better in this life, never mind ...

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How to increase search traffic to your website or blog simply by adding some additional linking between posts and using intelligent titles.
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I noticed within the new Problogger room on FriendFeed, Darren mentioned the following:-

“feel free to invite others to this room - as long as they are bloggers and/or are interested in the ProBlogger type topic I'm happy for anyone and everyone to join. I've invited all my contacts on FF. Pity there's no list of public groups for people to join.”

Whilst there isn't a public list, in many ways Google with a site search query these days provides a very real alternative.

How To Find FriendFeed Rooms With Google

Here is the query I used:-

PLAIN TEXT CODE:
  1. http://www.google.com/search?q=%3Asite%3Afriendfeed.com+inurl%3Afriendfeed.com%2Frooms%2F&pws=0&gl=US&num=100

Here is a clickable search link for Friendfeed Rooms in Google

You can ...

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New release of Ajax Edit comments for Wordpress - 2.0 Stable
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Nicky calls out my good friend Jason Calacanis for spamming the internet with gta4 stub pages and SEO spam. Mahalo = human powered spam
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Gregor shows his skills in both design and compelling content writing with this link roundup with a twist, taking a few innocent links posted on twitter and really "selling" why those links are important for his audience to visit. I am not a fan of speed linking posts - this however is a perfect example of how you can provide a huge amount of value to your blog readers by taking your time to provide enough detail so that a reader gains a benefit both beofre and after clicking.
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p.s. please don't Sphinn or stumble this, it will be deleted soon enough

With the doors to Stompernet about to open in less than an hour as I write this, I realised that I should clear up one very important item that really does need to be mentioned.

Stompernet is one of a number of membership sites which I don't ethically feel I can join, at least not on any normal basis.

There are some aspects of what Brad, Andy and the rest of the faculty of Stompernet get up to, both in their technology and in what they teach, which may be ...

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Share A Post - Content SyndicationI was honestly wondering when someone would come up with a service like Share-A-Post, because it is one of those "no brainer" ideas that I have thought of doing, but never got around to.

When to a huge amount of disbelief I blocked some of my high ranking paid reviews with robots.txt, and hinted that syndication would be a perfect loophole in Google's penalties, no one fully understood what I meant - many SEO experts thought I was bonkers.

This is what I meant - widespread syndication with editorial control

The Limits of Traditional Article Marketing

Article marketing is all well and good, but ...

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An honest look at legitimate social media strategies to promote content on a blog. The aim is to keep within the rules of each service, but also encourage the use of services which whilst beneficial to the blog owner, are also more useful to their own readers. As an example including Delicious badges encourage people to use Delicious for voting. That is a benefit to Delicious (new users), the blog owner (maybe more traffic or return visits), and the readers get access to more great content
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Whilst I gain tons of Google indented listings for money terms, and I can achieve them quite often in minutes, rather than days, they are almost always achieved using a few simple steps.

  • Get one page indexed and ranking
  • Write a second post linking to the first (which will also then trackback to the second page)
  • Use the same primary keyword in both posts

The second method I use, for topics that get frequent mentions, are tags.

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A number of internet marketers are now using Ustream extensively for training.

  • Ed Dale with the 30 Day Challenge
  • Sherman Hu with his WordPress Huddles
  • Michael Cheney frequently holds free training sessions combined with special offers (I sat through 2 hours of one the other night)
  • I know that crazy guy Jason Moffat is now into Ustream big-time

Another guy who has always been extremely forward thinking with video for affiliate marketing is Russell Brunson. He must have spent a fortune creating his "Zoobie" internet marketing videos. I am not sure whether it was a big success, but I am sure he learned a lot ...

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I have just stolen/adapted that headline from Christine Comaford-Lynch of Mighty Ventures

It is the opening title of the first email that she sends to new subscribers to her email list, and goes on to say

But remember: it's not enough to just "diagnose" that pain. People have to perceive it as a problem in search of a cure. Only then will they open their wallets to get that pain removed.

and a little later on

--Find a problem that needs fixing. --Dig deep into the problem to find out what the real core need is and the best way to solve it. --Take the first step to creating that ...

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From the page: "If your client tells you that their current eCommerce solution does not have the ability to track at the keyword level, tell them they need a new solution or get on the phone with their provider and tell them what they need and why. There is no reason that you can't track at the keyword level. By not doing this your marketing campaign is just guess work, and that isn't a smart way to do business."
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Josh concurs with me, that has has seen a benefit from removing nofollow from his blog comments. It is all about community.
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Dave Naylor seems to think it is a good idea to nofollow blog comments.

In many ways he is right:-

  • You get increased automated comment spam
  • You get increased spam from outsourced commenting
  • You get increased spam from people using commenting efficiency tools (Comment Kahuna, Comment Hut etc)
  • You get increased spam from people using dofollow search engines
  • You get increased spam from people using lists of dofollow blogs
  • You get Internet Marketing Gurus encouraging their interns to comment on their behalf

It takes additional time to manage comments on your blog even when you set up Spam Karma effectively, but that is something you could outsource to ...

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What follows is an example of the Google search results being devastated by techniques taught by Alex Goad in his Players With Money membership site.

In the run up to the initial launch, and some time afterwards, I was ranking extremely well, with only the primary domain ranking better.

Now things are a little different...

Players With Money Devastating The SERPS

That is an exact match search - the SERPs are a little noisy without quotes, with many sporting references regarding players and money, so in this case I thought an exact match is a better demonstration.

Relative search positions for a broad match are the same, though the ...

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I have actually suffered from Chondromalacia Patella or "Runners Knee" for 25 years, and at one time even ran a niche website / blog on knee pain that took me a few hours to put together, and pulled in a few dollars a day.

Google today have launched Google Health that is supposedly for US use, but I was able to log straight in, and add the ailment I suffer from. I am not worried about the privacy aspects.

The information provided is pretty basic as you would probably expect in a country famous for medical lawsuits.

One useful aspect of Google Health ...

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Robert is swinging both ways on the Friendfeed discussion today - make sure you read both posts
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Great post from Robert Scoble, he finally gets it ;)
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Stomper Site Seer is totally free, other than requiring registration. Is it worth handing over your email address?

Comparisons are bound to be made with the many free tools available from SEOmoz and SEObook, some of which are purely online services, and others are browser plugins. Many of the SEOmoz tools also require registration, and some are under the hood of their paid membership, especially tools which provide long term analysis of both your own site, and that of competitors.

How Far Will Stompernet Move The Free Line with Stomper Site Seer?

Brad Fallon and Andy Jenkins are among the most astute marketers ...

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I can't help thinking it would be better to have a raw OPML file, but then there is a high chance 90% of the people who download this file won't know what to do with it.
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From the page: "Most people fail to become experts (or perceived as experts) because they don't leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience."
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Bloggers UniteToday in partnership with Blogcatalog and Amnesty International, bloggers Worldwide are blogging for human rights.

As I usually do for each Bloggers Unite initiative, I am taking part, but as usual I want to at least try to keep on topic, so I can connect with my readers better.

Good Linkbait

How would I define good linkbait?

It is the kind of linkbait that gives you that warm fuzzy feeling that you did something to make a difference, provided a useful tool, some great content that people found exceptionally useful, or when you invested a huge amount of time researching ...

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Today's news is that Overstock have decided that they are axing 3400 affiliates in the New York area because of the previously reported "Amazon Tax" - which Amazon are fighting.

I think Janet was the first to break the news of the Overstock changes

This is a story that both Linda at 5 Star Affiliate Programs and Shawn's Affiliate Blog have been covering in depth.

The New York Times also has coverage and been giving out some great links.

Techcrunch has a Scribd copy of the original Overstock posted letter (Shawn posted the email)

The New York Times reports that

Linda is also reporting that ...

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I mentioned in my second poll post that the Stompernet guys would be coming out with a new tool soon, and that also they would be limiting availability of some of their goodies to those that subscribe. That will include this new SEO tool.

First off, I have worked out how to get their videos to syndicated correctly, so click through to watch the video showing off this new tool.

The bad news is that the first piece of totally new content to be locked is a video on keyword research by Dan Thies.

Now Dan is known by professional SEOs as "The ...

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Maybe I am a little sensitive to blog comment spam issues, but I like genuine members of my community gaining a little link juice for their comments. Many comments you find on my blog are better than full blog posts elsewhere (sometimes the comments are better than what I write)

The best way to guest post on my blog is just to write a great comment.

Wide Circles ( http://www.widecircles.com/ nofollowed link for good reason) have a number of offerings.

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14
May
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ImpactKen McArthur has pulled out all the stops for the launch of his new book now selling on Barnes & Noble. That isn't an affiliate link, I am not a B&N affiliate so I just pulled that link from Ken's blog (one of many).

What I can refer you to is the free stuff, a ton of great audio recordings

There are 2 featured recordings available as you log into the main site

Interview with Matt MullenwegMatt Mullenweg, the WordPress founder needs little introduction Playtime: 22:54 mins

  • Initial growth
  • Influx of mindshare for WordPress
  • Exploring the Tipping Point and how it relates to WordPress
  • The Open Source Model
  • How growth affected infrastructure ...

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Live Twittering seems useful, but might need a simple special interface to twitter to make it popular.
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I mentioned I was testing on multiple posts, and that also included the recent Adwords video from Dan Thies of Stompernet.

Here are some important notes

  • The headline was chosen to be a little more appealing - it wouldn't have affected people reading a full feed, or receiving my content by email (even though that was switched off), but it would affect links from social media and other blogs, and also platforms that only show headlines, such as Blogrush, Technorati Favorites, Alltop etc.
  • I was sneaky - I didn't have a suitable graphic, and a syndicated copy of the video wasn't possible so ...

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Whilst the test I performed over the last few days isn't ideal, recently, just for a few days I actually switched off my email subscriptions. Email subscriptions has never accounted for the largest percentage of my subscribers, but I have always recognised them among my most responsive readers. I assure you the decision wasn't taken lightly, especially with a number of major launches to write about which were highly targeted to my core audience.

One of the promotions I was testing was for Jeff Johnson's WordPress SEO Blogging Software.

The post was written on Friday, not the ideal time to publish, but I ...

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affiliate to read the discussion there.

For anyone who hasn't come up with a gift for Mothers Day and you live in a country celebrating it tomorrow, it is still not too late to take advantage of the 2 for 1 special that Sitesell are running.

Mother's day for me is always confusing. In the ...

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What a difference 24 hours make.

A few days ago I was honestly prepared to rip a product to shreds. It wasn't that it was a bad product, but it wasn't as well prepared as it should have been, and from what I can tell it was due to an honest communication error between a well respected online marketer and his programming team.

But before I talk about the product itself, I am going to give you a little history lesson.

Wordpress Elite

A few years ago I purchased a script called WordPress Elite. It was pretty useful, and allowed you to point the ...

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So what is your online persona?
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More on Ken Evoy attacking WordPress and blogging - when I wrote about it the other day it caused quite an interesting discussion.
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06
May
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It happens… even to the most accomplished SEO professionals.

Last August Dan Thies revealed the amazing story about how Brad Fallon, Stompernet founder and owner of MyWeddingFavors.com was kicked out of Google, because of people exploiting bugs in Google.

For many people the "proxy hacking" explanation was extremely complicated to understand (I struggled), but what wasn't revealed was how Brad's company survived (and grew) without his top Google listings.

It is now revealed, in a 54 minute video with typical (extraordinary) Stompernet style.

Stompernet

Note: I just checked in on the proxy hacking post and it seems Google might be taking action ...

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Nick explores a topic I covered recently, as I do tend to hit the spam link frequently.
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What makes a memorable avatar?
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A great look at avatars for social media - get some inspiration to build your online brand.
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