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19 Sep I'll be meeting with The Road Film crew to discuss how to leverage social media, viral and guerilla marketing techniques in the online space to gain a good critical mass to gain visibility for their upcoming redesigned website that features funding opportunities and ways to get involved. The Non-Profit space is interesting as there are so many communities online now from Care2 to MoveOn to Razoo that give NGO's ways to market themselves to a larger audience. What we'll be assessing tonight is who can we seed the message to, where are they online and what's the best medium to deliver the message? Leveraging existing communities has always been a great way to gain more exposure for Non-Profits and with the emergence of widgets in the online space, ambassadors are created daily and spreading the word for you. More to come...
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