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09 Feb This post is from from my other blog here VERIZON WIRELESS CMO ADMONISHES AGENCIESJohn Stratton Warns 'Money Will Be in Motion' as Marketers Embrace New MediaExcerpt: Mr. Stratton, who controls a budget of more than $2 billion, exhorted agencies to take action: “Your clients are in trouble. They are looking to you to save them.” He said the ad inventory that has been sold for the last 50 years “no longer works,” and marketers “have started to figure that out.” In the process, “your clients will fire, hire, fire, and hire agency after agency ... seeking someone –- anyone! -- who can help them perhaps on where to go ... Click here to read the entire blog post
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