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26 Oct This post is from from my other blog here Keyword prices have escalated on the past years as reported by Fathom Online's Gregg Stewart, senior VP-channel management and marketing. The most inherent increases came in the hospitality, retail and travel verticals.So this may seem very obvious to you of course, yes more marketerd are using search as branding tactic so the demand is going to increase, hence so is the cost. They mention "conversion optimization" though in the article in regards to creating specific landing pages where someone clicks through and finds exactly what they are looking for...make sense? Of course it does, you don't want to search for ... Click here to read the entire blog post
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