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10 Dec Whether you believe it or not or find this idea too abstract, creating an API gives your startup, organization and company the ability to gain screen-time and pageviews from other websites. LinkedIn is the newest to open up its system with a new API that will first be tested by BusinessWeek.com. Better yet, their brand/logo is all over every data feed. Technology + Marketing = Strategy in this new age of the web. This goes right back to the feedback I wrote about Advertising Agencies requiring more hybrid talent and the increase in the acquisitions of digital shops with these talents. Do you want to spend time baking the pie when you can go to the store and buy one? (it was the quickest metaphor that came to my mind, holiday treats) More info on LinkedIn here
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