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17 Dec I've been going through an initial round of resumes for our Online Marketing Manager role. I started off with the title "Marketing and Communications Manager" (MARCOM) and received a lot of traditional resumes with traditional skillsets. I beefed up the role description to include many of the things that are crucial like Search, Email, User Acquisition/Retention, Social Media, etc and change the title to "Digital Marketing Manager" then to "Online Marketing Manager." I received hybrid types of marketers who are in the 4-6 years of experience range with a diverse set of skills. Interesting little study. I'm also asking them if they've heard of Gooruze as a marketer in this day and age, if you expect to keep taking on bigger roles, you need to stay aware of communities like this, even if you're just a lurker.
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