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It's passes before it's noticed; a slight raising of the eyebrows and widening of the eyes. It may be accompanied by an almost imperceptible inhale through parted lips. The heart adds a beat in time, like a quiet exclamation point to the experience. Within a 10th of a second the reaction has passed. But you know something has happened. You've found what you're searching for.
Conversion is the process of turning visitors to your Web site into qualified prospects and customers. A Conversion Scientist spends his time helping you understand your visitors enough to entice them to take some action on your site.
Conversion is important, because without it, most of what you spend on search, banner ads, magazine ads, direct mail and direct e-mail are wasted.
If you want to know how your Web site is doing, I will perform a conversion analysis of the homepage of any Gooruze member at no charge. Just send send me a note through Gooruze. WORD OF WARNING: I reserve the right to share my analysis with other Gooruze members. Never fear. They will most likely have more good tips for you.
Brian Massey, Conversion Scientist
Conversion Sciences
www.conversci.com | |
