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It seems that Conversion Sciences is succeeding in changing the word "conversion" from a metric, e.g. "conversion rate" to a practice and a science.

CreditCards.com has a great domain, but they seem to need a "Web Optimization Specialist."

We're looking for someone who loves the web and loves its measurability to become a Web Optimization Specialist. You'll get to work with web analytics, multivariate testing and conversion science. This is a unique combination of technical, analytical, and marketing expertise.

This comes on the heels of my post about the unfair advantage the Director of Conversion position gave one company.

Ian Clarke, cofounder of Revver and recently defunct Thoof has launched a new project called SenseArray. I can't speak on SenseArray's merits just yet, but they seem to be building on a solid core principle:

The basic idea behind SenseArray is simple: the success of almost any website or service depends on your ability to figure out what your users want, and then give it to them as expeditiously as possible.

You don't need SenseArray to do this on your Web site. That's the role of Personas and Conversion Profiling.

And you can do much with your own ...

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Roy H. Williams can often say in a sentence what I would require an entire page to equal. I this weeks Monday Morning Memo, he summarizes the value of personas like this:

"Your business has only 3 or 4 customers living at thousands of different addresses. Your marketing should be crafted to reflect the preferences of each of them."

I required a short white paper on conversion to essentially say the same thing.

As if in cahoots with ...

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I don't know Eric T. Peterson, who writes the blog and book entitled "Web Analytics Demystified", but the summary of his "visitor engagement calculation" in this MarketingSherpa article has me, well, mystified. Here's the equation:

Engagement Calculation (Ci + Ri + Di + Li + Bi + Fi + Ii) / 7Describing Peterson’s engagement model as a combined metric is an understatement. It takes seven metrics, each one an index that represents an engagement factor. Most of them will be familiar to you. They all depend on the variable “n.”

As if that wasn't enough, here's an explanation of ...

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Search Insider's Tameka Kee summarized a MarketingSherpa study that tells us ...

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SEM for SMB conference. I'm pleased because I love small business.

I love small  business because they are so very aware of what's important to their business, and usually act accordingly. When a small or medium-sized business understands how things work, they put them to work in their business.

Unfortunately, search engine marketing (SEM) is an allusive set of practices for many businesses. This is doubly unfortunate because search can be such an equalizer against larger competition.

Now, there's ...

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For most marketing departments, conversion is a metric. For this company it is a discipline worthy of a director level position. In creating the ...

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When it comes to the Web, things can seem very complicated to marketing teams and business owners.

a workshop that will help marketers and business owners figure out what kind of Web site they need for their business and then which three strategies they need to get right.

I can already hear you yawning. But, as an online marketing guy, I need to know more about the moving parts of this social strategy.

Plus, I had an idea that needed to be implemented. I'm actually very proud of it.

I want to start by talk about what I'm learning, not what the application does. Bear with me (or scroll down) to learn what the application is about.

Those who have implemented successful Facebook applications will tell me that I've already committed a couple of enormous errors that will doom the application to failure.

First, I'm ...

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