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29 Dec This post is from from my other blog here Am I a Marketing Sheep? 261 Questions.
"You're nuts." That's what Justin Singer of SMBology reports hearing from roughly half of the people he's heard from about the Competitors page on his Web site. Yes, he lists all of his competitors on his Web site. Furthermore, it's a main navigation link. No, it's not smart to connect potential customers to your competitors, unless that is what they want. So, who wants to know who your competitors are? According to Justin, its the other half of the people he talks to. In ...
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December 2007 The move by Justin is pretty gutsy, especially when you consider that he is the only one doing it. Most people shop around for services before they commit. People following the links to competitors to a great degree will do so anyways. People need confidence before they make a decision and this move may give people the confidence they need to go with SMBology. Still, it has to be difficult facing the thought of failure if this plan backfires. Great story, thanks.  Reply
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