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02 Oct This post is from from my other blog here Jon Miller does a great job of boiling down landing page science to ten tips. These will get you 90% of the way there. I've couched this in a somewhat negative light because there is actually an array of forces lined up against you in implementing these. For example: "Focus your page around a single call to action, such as a free whitepaper or demo. Avoid the temptation to include extraneous company information." Inevitably, corporate product boilerplate wants to find it's way onto your pages as the design is implemented. It's very dangerous. The sales equivalent of this is "when ...
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