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25 Jan This post is from from my other blog here At the risk of sounding like I'm bashing SEO people, a friend of mine forwarded me this old blog post from Seth Godin's blog. It's the last line that is intriguing to a Conversion Scientist like myself. "You will win once you figure out the simple mechanics of turning strangers into friends and friends into customers." This a poetic way to describe what we're trying to do with conversion, and why I believe "conversion" will be the hot marketing term by the end of 2008. Seth's Blog: The problem with search engine optimization
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