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19 Mar This post is from from my other blog here If you don't get to this content before March 26, signup for a MarketingSherpa trial to get this case study on Personas.
1. Start with what you know The beauty of personas is that, by developing them, you are really just organizing what you already know about your customers and Web visitors. 2. Talk to people who interact with your customers The case study calls out customer service reps, sales ...
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