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31 Jul This post is from from my other blog here Roy H. Williams can often say in a sentence what I would require an entire page to equal. I this weeks Monday Morning Memo, he summarizes the value of personas like this: "Your business has only 3 or 4 customers living at thousands of different addresses. Your marketing should be crafted to reflect the preferences of each of them." I required a short white paper on conversion to essentially say the same thing. As if in cahoots with ...
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