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04 Aug This post is from from my other blog here It seems that Conversion Sciences is succeeding in changing the word "conversion" from a metric, e.g. "conversion rate" to a practice and a science. CreditCards.com has a great domain, but they seem to need a "Web Optimization Specialist." We're looking for someone who loves the web and loves its measurability to become a Web Optimization Specialist. You'll get to work with web analytics, multivariate testing and conversion science. This is a unique combination of technical, analytical, and marketing expertise. This comes on the heels of my post about the unfair advantage the Director of Conversion position gave one company. ...Click here to read the entire blog post
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