november 2007

Am I a Marketing Sheep? 261 Questions

Coremetrics study reveals that video product tours increase sales conversions. I could go on about how engaging or immersive product video tours are, but I think that's missing the point.

I truth, I think we just do a crappy job of showing the product on the Web. Product tours work because they are the opposite of crappy.

But, don't get hung ...

Click here to read the entire blog post

Am I a Marketing Sheep? 261 Questions

Coremetrics study reveals that video product tours increase sales conversions. I could go on about how engaging or immersive product video tours are, but I think that's missing the point.

I truth, I think we just do a crappy job of showing the product on the Web. Product tours work because they are the opposite of crappy.

But, don't get hung ...

Click here to read the entire blog post

Brochure Web sites are so over.

Anyone who is exasperated over the proliferation of social networks should ask themselves: do you want more brochure Web sites or other one-way push information Web sites?

Any business that is considering putting up an old style brochure site is nuts.

It doesn't take a million people to make a successful network. If there are 1,000 people passionate about your enterprise email software solution that dots all 'i's with smiley faces, then give them a way to share with each other.

Brochure Web sites are so over.

Anyone who is exasperated over the proliferation of social networks should ask themselves: do you want more brochure Web sites or other one-way push information Web sites?

Any business that is considering putting up an old style brochure site is nuts.

It doesn't take a million people to make a successful network. If there are 1,000 people passionate about your enterprise email software solution that dots all 'i's with smiley faces, then give them a way to share with each other.

Jason at 37signals made a great point about personas.

You are already using them.

However, the ones you're using are probably versions of you. If not, the personas you are using is an amalgam of the last customers you talked to.

And furthermore, the person writing your copy is using a persona: himself. The person doing your design is designing for a persona: their last customer.

And the beat goes on.

Then you review the work and ...

Click here to read the entire blog post

Jason at 37signals made a great point about personas.

You are already using them.

However, the ones you're using are probably versions of you. If not, the personas you are using is an amalgam of the last customers you talked to.

And furthermore, the person writing your copy is using a persona: himself. The person doing your design is designing for a persona: their last customer.

And the beat goes on.

Then you review the work and ...

Click here to read the entire blog post

The folks at Marketing Experiments did a couple of landing page case studies that used Continuity and Congruence to improve conversion results significantly.

The Eisenberg brothers have one word for it: scent.

Continuity means, in this case, making the headline and copy of the landing page match the ad that drove the traffic to it. They also call this ad-to-page relevance. I love big words.

To increase continuity, they recommend "determining why people are using a key phrase" and "Writing ad copy that goes beyond key words to the intention of the searcher."

So, how did they know the why ...

Click here to read the entire blog post

The folks at Marketing Experiments did a couple of landing page case studies that used Continuity and Congruence to improve conversion results significantly.

The Eisenberg brothers have one word for it: scent.

Continuity means, in this case, making the headline and copy of the landing page match the ad that drove the traffic to it. They also call this ad-to-page relevance. I love big words.

To increase continuity, they recommend "determining why people are using a key phrase" and "Writing ad copy that goes beyond key words to the intention of the searcher."

So, how did they know the why ...

Click here to read the entire blog post

Click here to read the entire blog post

Click here to read the entire blog post

great little list of ways to keep our visitors sailing on toward conversion, which makes it perfect for us Spontaneous types.

But is this just a link-bait article that Stoney tossed together to generate links back to his site and raise his page rank?

There are some things in here that designers will rebel against, such as ...

Click here to read the entire blog post

great little list of ways to keep our visitors sailing on toward conversion, which makes it perfect for us Spontaneous types.

But is this just a link-bait article that Stoney tossed together to generate links back to his site and raise his page rank?

There are some things in here that designers will rebel against, such as ...

Click here to read the entire blog post