january 2008

At the risk of sounding like I'm bashing SEO people, a friend of mine forwarded me this old blog post from Seth Godin's blog.  It's the last line that is intriguing to a Conversion Scientist like myself.

"You will win once you figure out the simple mechanics of turning strangers into friends and friends into customers."

This a poetic way to describe what we're trying to do with conversion, and why I believe "conversion" will be the hot marketing term by the end of 2008.

Seth's Blog: The problem with search engine optimization

What I am writing here about the professionals you will work with isn't true. But, it is exactly what you will experience if you decide to manage the Web development process yourself.