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16 Feb This post is from from my other blog here "Yes. Absolutely," he said with some aplomb, yet his head shook back and forth tightly as he spoke the words. Immediately, I felt a twinge of concern that I hadn't been heard or understood. I wanted him to get my point. I felt strongly about it. His mouth spoke the words I wanted to hear. His head signaled something different. Either he wasn't listening or he was thinking something more than his words communicated. Maybe he was tired of listening to me. In the parlance of Tom Wanek, this was counter-signaling. I recently saw Tom's presentation at the Wizard Academy on Signaling Theory. ...
01 Feb This post is from from my other blog here Just a program note that Austin Business District Magazine's BD Tech Daily has picked up a post I did on the Bootstrap Network blog. In it I discuss how David Ansel, the Soup Peddler built an amazingly loyal customer base by telling (and living) stories. This is a great lessons for marketers.
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