march 2008

If you don't get to this content before March 26, signup for a MarketingSherpa trial to get this case study on Personas.

case study from H20+, Sherpa give us seven steps for creating and using Personas. I wanted to weigh in.

1. Start with what you know

The beauty of personas is that, by developing them, you are really just organizing what you already know about your customers and Web visitors.

2. Talk to people who interact with your customers

The case study calls out customer service reps, sales ...

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If you're in the Austin area in March, you have two opportunities to catch my presentation Conversion: The most important word for online businesses.

Tonight, March 18, I'll be presenting at a meeting of the Bootstrap Network at 6:30pm. The meeting will be held at Cafe Caffeine (click for map).