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31 Jul This post is from from my other blog here Roy H. Williams can often say in a sentence what I would require an entire page to equal. I this weeks Monday Morning Memo, he summarizes the value of personas like this: "Your business has only 3 or 4 customers living at thousands of different addresses. Your marketing should be crafted to reflect the preferences of each of them." I required a short white paper on conversion to essentially say the same thing. As if in cahoots with ...
30 Jul This post is from from my other blog here I don't know Eric T. Peterson, who writes the blog and book entitled "Web Analytics Demystified", but the summary of his "visitor engagement calculation" in this MarketingSherpa article has me, well, mystified. Here's the equation: Engagement Calculation (Ci + Ri + Di + Li + Bi + Fi + Ii) / 7Describing Peterson’s engagement model as a combined metric is an understatement. It takes seven metrics, each one an index that represents an engagement factor. Most of them will be familiar to you. They all depend on the variable “n.” As if that wasn't enough, here's an explanation of ...
10 Jul This post is from from my other blog here
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