august 2008

While I'm listed as one of the ever-knowledgeable experts on this upcoming Webinar on Content Marketing, I'm really coming to learn something. I hope you will, too.

Be Greeted a company ...

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I'll bring together luminaries from the world of content marketing, persona development and social media strategy to help you decide which content will engage your visitors and how to present it to your ...

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It seems that Conversion Sciences is succeeding in changing the word "conversion" from a metric, e.g. "conversion rate" to a practice and a science.

CreditCards.com has a great domain, but they seem to need a "Web Optimization Specialist."

We're looking for someone who loves the web and loves its measurability to become a Web Optimization Specialist. You'll get to work with web analytics, multivariate testing and conversion science. This is a unique combination of technical, analytical, and marketing expertise.

This comes on the heels of my post about the unfair advantage the Director of Conversion position gave one company.

Ian Clarke, cofounder of Revver and recently defunct Thoof has launched a new project called SenseArray. I can't speak on SenseArray's merits just yet, but they seem to be building on a solid core principle:

The basic idea behind SenseArray is simple: the success of almost any website or service depends on your ability to figure out what your users want, and then give it to them as expeditiously as possible.

You don't need SenseArray to do this on your Web site. That's the role of Personas and Conversion Profiling.

And you can do much with your own ...

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