august 2007

Bold has recently (like yesterday) launched a new authority link development service focused on creating highly targeted link bait content to garner link love from top trusted sites in a given keyword marketplace.

For the initial launch we have done a broad range of tactics that have all gone very well and have already begun to drub up interested parties.

For starters, we created a product page for our new Authority Link Development service (shameless I know) on BoldInteractive.com and an announcement post once it was up.

Then Garrett wrote a killer piece of link bait on Building Hub Links: a 5 Point Strategy Guide for Creative SEOs. That brilliant post earned us a quick bit of love from the Pilgrim himself, Andy Beal.

So far so good right?

Then cut to Friday night at 9:45 pm after I have been working to get an announcement out to my Linked-In network to announce the great new product.

I get the post written, get all my contacts lined up and get ready to send the post. I give it one last looksee before I hit the big send button and notice a typo in the title of the post.

A glaring, in your face, OMG what a joke, does this guy mean to be taken seriously kind typo. Luckily, I hadn’t sent anything and was able to correct the mistake before sending out the blast.

So corrected it in the available fields, and hit the send button.

Moments later, I go to my linked in homepage and what do I see there staring at me eating away at my very soul.

ITS THE F-NG TYPO!

“Do you know of anyone or are your self in need of some Authority Link Development?” Like I needed to bold it.

Not a minute earlier I had corrected it to read “Do you know of anyone in need of some Authority Link Development?” the “or are you yourself” line was awkward anyway. The important thing is that I thought I had fixed it.

Instant mortification. I know this is not a huge deal in the grand scheme of things but as a young entrepreneur in the beginning of my second year as a business owner, sending a product offering out to all of my past and present colleagues and clients, this sucks. As I type, Gmail notifier is blinking little messages in the corner of my screen form auto responders of people who have received my post but are out of town. It’s mocking me with with every flutter like the kids middle school laughing when my own snoring woke me up at my desk during a math lesson with a thud and a jerk.

I feel like I should close this post like an episode of The Wonder Years with some life’s lesson learned. Na. I’m just going to submit this post, close my computer, and wait until tomorrow for all of my friends, who care enough, who are hoping deep down that it’s not too late to fix before Monday, to notify me about ...

Holy crap!

My town is at war! I had no clue, baton down the hatches, hide the women and children, head for the hills…

Oh, wait, that’s just the worst email title ever.

Here is what I just received in my in-box.

Would it have killed them to say “Vigil in Durham to end the War” or how about “Vigil to end the Iraq War in Durham”

Now, you have to wonder if this is just a case of bad word choice or did they do it on purpose. It certainly got my attention and totally hijacked the brainstorming session I was having. Not that I actually thought they were referring to a war in Durham, just that the subject left plenty of room for miscommunication.

It wouldn’t be the first time they missed the mark on driving their point home.

What are you doing to end the War in Durham?

Did MoveOn.org announce a vigil to end the war in your city? Did you know your city was at war?