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| It is hard to understand how I got here sometimes. Going from days of corporate law at Shearman & Sterling to my days at Cablevision's in-house legal department, I always sensed that I had this creative thing inside of me. It was only in 1999 that I began to explore that side of myself and for one, I am pleased with my decision. While at Cablevision, I was fortunate to successfully launch three television networks, Sportskool (sports and fitness instruction), Rush HD (life on the edge) and WorldSportHD (The Wide World of Sports in HD). What I tried to, and to some extent was successful at, was branding and thinking through the message. Since leaving Cablevision in 2004, I have sought to build a new world media agency around helping others get their message out in the most efficient manner possible. The cornerstone is bringing your message out as part of the conversation, and not talking at people. How you join the conversations and where those conversations are taking place is the secret sauce. Instantania Media is more then great creative--its just good thinking. We have worked with big brands and little, entertainers, authors, retailers, athletes and more. We can create the business plan, build the web site, do the marketing and PR and even help you implement your monetization strategy. One recent success is for the author of a children's book called The Only Boy in Ballet Class. In this case, we delivered both a web site that provides consistent branding for the book, plus a blog for the lead character, a link to book sellers, some light games and other standard categories. However, as a means of helping get the word out, we are in the process of emailing out an illustrated e-card that we hope will be spread mom-to-mom and build a bit of a viral following. This is the kind of work we do. Suffice to say--we view every client as individual as the next, and I always try to craft a message and point of view that is distinct. Through a great team with diverse skill sets, we are able to deliver any interactive product that a client may need, and if one concept doesn't work, we go back and try something else. For more information about me and what I do feel free to contact me here or visit my LinkedIn profile right here. I can also be emailed at brent@instantania.com | ||
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