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22 Oct I was at Web 2.0 Summit last week and one of the more interesting sessions was the advertising session. I was stunned to here Tacoda (now an AOL company) quote that their average CPM was $4.00! And not in the least surprised to hear that Facebook was just $0.15. Actually I believe it is far worse than that. I have heard that Facebook actually doesn't quote CPM as their measure. Instead they price on a Cost Per Unique Visitor and the conversion rate is still low. I suspect the CPM is more like $0.05 Hear are some other notes I jotted down... Was funny to watch the Yahoo! and MSN rep dodge the question and not quote an average CPM. MSN then mentioned that with more brand advertisers coming online.... Search will continue to grow but won't be the major growth area... they think Video advertising will be. MSN then said that Google gets too much credit for the click thrus. His argument goes something like this... we have a low click thru rate on our ads because they are brand ads, a user sees them, and then later on does a search for the brand at Google and clicks thru the Google search results to the brand's website. Therefore Google gets the credit for pushing the user, and we (MSN) don't get any credit. This IMO is 99.9% bulls$#t. He is just trying to justify the brand advertising on MSN. This may be relevant 0.1% of the time. Openads is apparently ad serving technology you can download and install on your website to manage your own ads. You can also use it to manage all the other ad networks (Google, Yahoo, MSN) on your site.
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