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25 Oct I truly love how the search engines recommend bids when adding keywords. Take a look at what MSN's adCenter set as the default Cost/Click when I added in a few new keywords. $13.05. HA! How can anyone get a decent ROAS on a term that is $13 a click? The words I put in are not for high-priced products. Even in YAHOO!, pre-Panama, you could usually sit in the 3rd or 4th spot paying a decent Cost/Click while the top two bidders waged a battle for #1. It really bothers me that the Cost/Click that the search engines default to is always the #1 spot. As you can see from the screen capture, they are applying the $13.05 to all the keywords I added. So, MSN is saying that they ALL have the same cost data?
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December 2007 I'm shocked to see extremely high actual CPCs for many of my keywords. One of mine in particular is set to a max of $1.00, and it's still sitting around #15.
One thing I noticed about a month ago (and it's been fixed since because there was a backlash) was when I added new keywords and then continued on to the bid page, my entire list (current and new keywords) was presented with their recommended bids for #1. I had to go through each and every one of my keywords to change the bids back!  Reply
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