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17 Sep This post is from from my other blog here Click Fraud…We all know it exists. We all know it happens. The degree and amount is suspect. At the end of August I created a campaign designed to drive a ton of traffic over a short period of time. After considering a few options and tactics, I decided that a site-targeted campaign with a few high traffic sites targeted would be the best choice. I bid a bit higher than I usually would because I wanted to drive more traffic and the actual cost wasn’t a huge issue at that point. One of the sites I selected was Friendster.The first few days the traffic were decent overall, but on September 1st I took a look at my traffic numbers and saw it was still very low overall. I then went into my AdWords account and saw that that traffic alone was much higher what I was seeing in Google Analytics.After some digging I found that the site-targeted account was showing nearly FOUR TIMES as many clicks as what I was seeing in my Analytics account.Here is the traffic from the 31st in my AdWords account on the 31st of August for the site-targeted campaign for Friendster. (75,434)
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