Site and Category Exclusion

This post is from from my other blog here

I just took over the paid search account of a boomCLICKS.com client and have been looking at the data over the last few days and I realized one Google feature I look at often might not be well-known. The site and category exclusion tool in your Google AdWords account allows you to have your ads NOT appear on sites/topics/page types for campaigns using content match. I found it very interesting. I would have expected the parked domains and and error pages to NOT convert and forums, video sharing sites, etc to convert. The data below shows (what i have not erased) that the error/domain parking pages sites convert....BETTER. The other forum, video, etc. sites had cost per conversions way higher than the client's targeted goalsVery interesting to see that the error pages and domain parking pages are actually driving more sales than the other types of sites. Very interesting and just goes to show that search marketers can't rule out almost any site on the web without seeing data.