3 Common Paid Search Ad Mistakes

This post is from from my other blog here

Having taken over quite a few paid search accounts that have been poorly run, I have noticed that quite a few have the same mistakes.1. Your display URL does not have to match your destination URLI have seen people use Http:// in their display URL. You don’t need that, or even www. If you have site with a long domain name, just drop the www. For example, Buy Sports Videogames uses BuySportsVideogames.com in their ads. A special offer page can be promoted through the display URL. For example, Buy Sports Videogames offers Nintendo Wii consoles and use BuySportsVideogames.com/Wii. This allows me to get even more words in my ad bolded for certain searches.2. This Mistake Features FREE SHIPPING For highly competitive terms you need something to set you apart. If your site offers free shipping or a low price, state it in the ad. The more you can say in the ad that sets you apart from everyone else the better chance you have at converting. Even putting “in-stock” in the ads can help you sell hard to find products.3. Use Keywords Insertion ProperlyIf you are using keyword insertion, be sure to use it properly. If your ad text needs to be capitalized, and you are using it within the brackets, you will need to follow the following steps to get it to show up properly. I saw the NHL have an ad that was using keyword insertion that failed to follow these guidelines.For more information and a FREE CONSULTATION please call me @ 919.647.4453