january 2008

This post is from from my other blog here

Google has just released demographic bidding to content network campaigns. This takes the current tool a step further.Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?We're excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.We'll start testing this feature over the next few weeks with a selected group of advertisers in the U.S. and U.K. If you'd like to be part of that this group, read on.Demographic bidding and reports are available to advertisers who run contextually targeted or placement-targeted campaigns (with CPC or CPM bidding) on certain sites in the Google content network. Here's how it works: Some publishers in our network, such as social networking sites, know the gender and age of their users because their users sign in with that information when they create a profile or fill out registration or subscription forms. Participating publishers anonymize this user reported demographic data and then send it to Google in aggregate form, allowing us to adjust which ads are shown to members of specific demographic groups. (To protect user privacy, AdWords receives this data only from publishers that have permission from users to share their data according to the site's terms and conditions. Users are never identified personally, but only as anonymous aggregated data in the demographic reports. And to protect the privacy of minors, users under 18 can't be targeted demographically.)There are two ways you can use demographic bidding. First, you can modify your bids for a particular audience segment, such as increasing your bid for 25-34 year-old males by 230%. Second, you can ask that your ads not be shown to certain demographic groups if they aren't meeting your ROI goals.If you're not sure which demographic converts best for you, you can run Demographic Reports (found in the Report Center) to guide your bids for certain groups. These reports can show you campaign performance metrics (including impressions, clicks, CTR, and conversion data) by the gender and age range of users who saw your ad. If there are demographic groups that convert well, you can increase your bids for those groups, increasing the frequency your ad will be shown to this audience. You can also choose to have your ad hidden from groups that don't respond well to your campaign.If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site. We plan to add advertisers on a rolling basis. We'll let you know as soon as you've been added ...

This post is from from my other blog here

I received this email this morning:Hi,In an effort to protect the accounts of Google AdSense publishers, we've starting using automated telephone number verification to ensure that your information is accurate and up-to-date. As a result, you should see a Required Action on your Payment History Page to 'Please verify your phone number' after you log in to your account. To initiate this process, click the 'Please verify your phone number' link and follow the instructions.Keep in mind that you have 6 months to enter the verification code. If you have not entered your verification code within 4 months, we'll start displaying Public Service Ads (PSAs) on your web pages. If you have not entered your verification code within 6 months, your account will be disabled and any unpaid earnings will be refunded to the appropriate advertisers. You can learn more about our phone number verification process at https://www.google.com/support/adsense/bin/answer.py?answer=32055 .For additional questions about getting paid, please visit http://www.google.com/adsense/payments . If you prefer a video presentation of this information, we encourage you to watch our Payment demo (currently available in English only), located at http://www.google.com/adsensedemo4 .Sincerely,The Google AdSense TeamInteresting information. Will this cut down on the amount of arbitrage sites on the web?

This post is from from my other blog here

I have not been able to log into my MCC since 4:34EST today.I have had a few issues like this in the past, but not in the past six or seven months. Anyone else having issues?

This post is from from my other blog here

It has been awhile since I have made an in-depth post about the editor. After spending a few hours creating a rather large campaign for a client, I felt that not many people know about the draft mode feature. Draft mode is excellent for setting up campaigns outside of a spreadsheet and also being able to take your time when you create a campaign. It is also excellent for SEM professionals to use to show This is an excellent tool. I used it when I was doing a complete revamp of my large account.

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Check out this ad.Interesting approach. I did not click the ad, but I can't imagine a legitimate company running an ad like this.

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Check out this EXCELLENT ad placement on the Slate.com article about how Hilary Clinton managed to beat Obama in New Hampshire.Cat toilets. Brilliant.

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Google has updated their analytics code. They say that using the new code will allow for more features in the future.I am curious to see what happens. I have had numerous problems in the past with tracking...so hopefully this new code will remedy the issues.

This post is from from my other blog here

My source at Google has let me know that the next Google AdWords Editor release will occur in late March. There will be some amazing new features included. I was sworn to secrecy, but those of you clamoring for Yahoo! and MSN to put out an editor....well, you might not need them anymore... ;-)

This post is from from my other blog here

Google has added a better Geo-Targeting feature within the AdWords interface. Below are a few screen shots.I like the new interface and have used it quite a bit. The proper geo-targeting settings are the keys to a well performing AdWords account.

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Google has recently added a bit of color to their Google AdWords Dashboard. Now you can view different types of campaigns when looking at the dashboard.