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24 Mar This post is from from my other blog here The Dallas Business Journal recently ran a story on one of our clients, Wasp Barcode Technologies, describing how they went from spending enormous amounts of money on PPC (AdWords) to focusing more on traditional SEO and link building. The strategy paid off -- Wasp spent less and got better results. Their web traffic grew by 60%, topping 600,000 visits while they were able to cut external spending by 13% in the process.
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