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19 Apr This post is from from my other blog here Email marketing can be a powerful tool. Like all tools, you need to use it carefully.This example wasn't a disaster, but it did make me laugh...I was sitting on the Eurostar train in Paris, waiting for it to leave and my Blackberry buzzed to let me know I had new emails. So, without much else to do at the time, I checked the email.It said "Just got back from Paris? Tell Ted all about it."Great timing eh? I know the new train link is fast, but it's not that fast!The email continued...."You've walked down sun-filledboulevards. Dined in some of Europe'sfinest restaurants. Watched the sun setover a city, spread before you like abejewelled cape. Now you're back in the real worldand bursting to tell everyone aboutyour experiences. Even Ted from theaccounts department. Try telling Ted and you could win aweekend break to the Eurostardestination of your choice"It should have read...."You've walked down crowded metroplatforms. Dined in one of Paris'cheap creperies. Dodged the rainthrough narrow pavements to get back to a cheap hotel room. Now you're heading back home to yourreal world and dying to see your familyagain. Work is over for another weekand Ted from the accounts department can wait. Tell Ted how little you spent on your tripand you could go back again soon to the same fleapit for another meeting, (but you'd rather not if you had the choice)"Two lessons learned:Email marketing should always - have content relevant to the audience- be sent at an appropriate timeI don't mind though, it made me laugh.
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