Gooruze

First VisitRegister with GooruzeLog in to Gooruze
 
    my profile | getting started | logout  
 

Bio

see more
Duncan Riley is a writer, developer, speaker and blogging evangelist. After many years online, including stints authoring politically focused websites he discovered the then new blogging in 2002, founding The Blog Herald which went on to become a Top 100 blog worldwide at the time.

In 2005 he co-founded the b5media blog network, a company now based in Canada that took $2 million US in Venture Capital funding in 2006.

Duncan has a diverse background. Having started in merchant banking in Sydney in the mid 1990’s he’s had stints in Management and as a staff member to a Federal Member of ...
 

Articles

view all
  Single vs Multi-Author Blogs October 2007 GoodGoodGoodGoodGood
  Audio and Video: A Long Haul Investment October 2007 AverageAverageAverageAverageAverage
  Using Second Life as a Marketing Tool October 2007 GoodGoodGoodGoodGood
  Get Onbaord the Twitter Train October 2007 GoodGoodGoodGoodGood
  Are Blog Networks right for you? October 2007 GoodGoodGoodGoodGood
  Pitching To Bloggers 101 September 2007 ExcellentExcellentExcellentExcellentExcellent
  Blogging As Part Of A Marketing Strategy September 2007 ExcellentExcellentExcellentExcellentExcellent
 

News

view all
NewsduncanrileyPubmatic Takes $7 Million Series AOKOKOKOKOK
NewsduncanrileyWordPress Founders To Cash InInterestingInterestingInterestingInterestingInteresting
NewsduncanrileyGoogle, Yahoo To Build Social Networks based on EmailInterestingInterestingInterestingInterestingInteresting
NewsduncanrileyBlogs as a BusinessInterestingInterestingInterestingInterestingInteresting
NewsduncanrileyMySpace Platform is comingWOW!WOW!WOW!WOW!WOW!
NewsduncanrileyPrivate BuyOut Of Ancestry.com For $300+ MillionNeutralNeutralNeutralNeutralNeutral
NewsduncanrileyNext New Networks Acquires BarelyPolitical.comNeutralNeutralNeutralNeutralNeutral
 

Blog

View All RSS Feed
21
Dec
this in part from a post I put up on TechCrunch today. I hope you can support the cause.

A cause that's hot on Twitter today is Frozen Pea Friday, a Breast Cancer Awareness and fundraising day in support of well regarded blogger Susan Reynolds.

Reynolds for those who don't know her was diagnosed with breast cancer December 7. In an open, transparent and honest process she started blogging about her experience with breast cancer at Boobs on Ice. The story in Susan's words:

When I discovered a very thick area in my breast I called the doctor. The next day I was in her office. A half hour after that I was in the diagnostic radiologist’s.

A full afternoon and multiple stab wounds later we had a variety of samples of malignant tentacles of tissue that were on their way to the lab.

I was in a little pain - it would increase as the local anesthetic wore off - but left his office with a soft cold pack in my bra.

To keep bleeding down & relieve pain I’d need to keep things cool. Traditional ice packs are hard and heavy. As much as I try to be a good sport I’m not into having a brick sitting on my chest.

Enter a bag of frozen peas.

I tucked it in my bra, took a picture, and was ready to tell the story later that night. That bag of peas added a touch of lightness to what could have been a sad and serious tale.

* A bag of peas was something everybody could relate to.
* Some people love them, some hate them, some use them for their own injuries.
* A bag of frozen peas was a vehicle for conversation and let people tease me instead of having to cry.
* It let people share instead of bemoaning.

I napped a lot during the first few days after the biopsy. The news was sudden and stunning after all and my body was being assaulted.

Mmmm peas for lunch?

When I fell asleep with peas in my cleavage I’d wake to the smell of freshly cooked peas. That made the story funnier, and more human. Of course I shared it because what is life but a series of stories.

After enough cooked peas I moved on to baggies with ice cubes or larger gel-packs which truth be told still are too big and too heavy to be comfy but help with pain.

The peas however live on in the form of stories from others about their use of pea-packs and the line-up of twitter avatars sporting peas in support of my struggle.

This makes them a comfort in more than one way

The peas for a cause movement involves not only giving to breast cancer research, but supporting Susan through pea themed imagery. On Twitter users are encouraged to add a pea themed avatar to their profile. Facebook users are also encouraged to do the same with their avatars. There's even a Flickr Group: upload your pea themed avatar or image and join the group here.

I've never met Susan in person but I've got to known her over the last six months via Twitter. In my interactions with her she has come across as a genuine, open and honest person, one of a limited few who loves life without hate, who is happy to participate in conversations and contribute positively and intelligently at the same time. Even if you can't contribute to breast cancer support today, add peas to your avatar today in moral support for a lady that the world will be far worse off without. Here's hoping that her treatment is successful and she'll be with us for many more years to come.
Group Blog Comment 1 comments   167 Visits      Report Report
 

Recent Activity

View All
 2 yearsNewsPubmatic Takes $7 MillionOKOKOKOKOK
 2 yearsMember BlogGive a Pea Today
 2 yearsQuestionAnyone using Ning or similar
 2 yearsQuestion CommentRe: AdBrite - anyone using it
 2 yearsQuestion CommentRe: Are you on Twitter yet?
 
 
 

Profile

Australia  Australia

Since: Sep 07
Rank: 12th
Profile Views: 466
Articles: 16
Votes: 129
Groups: 15

 

Calendar

Feb March 2010 Apr
S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
 

Friends

view all
 
 
 

Invite someone to Gooruze

Home | Read News | Post News | Read Articles | Write Articles | Q & A | Groups | Activity | Members | More

Privacy Policy | House Rules | About Us | Contact Us | House Blog | FAQ | Advertise With Us

© Copyright 2007 Gooruze ™ | Built by Market United